Tag Archives: real estate

Real Estate, Real Estate Agents

What Today’s Real Estate Agents Want

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When communicating with agents, it can be hard to create the right messaging and provide the right tools for different work forces. As a brokerage looking to recruit the agents, you must keep in mind your audience, as different generations prefer varying methods of communication and work culture.

Millennials value flexibility and culture fit over commission splits, in comparison to Gen X and Baby Boomers ranking it at the top. Agents across all generations (70% avg.), feel it is important for brokerages to provide them with technology tools, as the tools continue to be a critical part of the transaction.

In today’s real estate industry, millennials have a tremendous impact. They make up the largest (56 million) workforce in the U.S. and brokerages are having to change their ways of recruiting.

All generations bring different values and needs to the real estate industry, which can be difficult and frustrating to navigate.  Check out the infographic to help break down what brokerages should focus on today to recruit the agents they want.

Originally published on dotloop.com

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Home Design

How a Danish Principle Can Change How You Sell Your Home

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Moving in the winter can be tough, but coming home to an empty or show-ready house can make short, cold days and nights even harder. Enter hygge, a Danish principle that brings comfort and contentment as the essentials to create enjoyment during winter. Pronounced “hoo-ga,” it began as a lifestyle to help make Northern European winters more enjoyable, but has evolved into a style trend in recent years. There are some simple and easy ways it can add touches of it to your space without adding more stress to the sale and moving process.

Hygge is all about creating a feeling, atmosphere and ambiance of relaxation by surrounding yourself with cozy things and doing activities you love. Beyond being a winter mindset, it is quickly becoming a trend for both self-care and interior design for good reason, since it can lift your spirits while also incorporating gorgeous seasonal decor.

Even during the stressful process of selling a house or working to settle into a new one, hygge can still help make the winter days pass a little smoother!

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Executives in the News, Press Release

Realty Executives International Takes Full Ownership of Northern Arizona Brokerage

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As part of its continued growth strategy, Realty Executives International announced today that it has acquired the remaining 50 percent of Realty Executives Northern Arizona. By fully investing in the Northern Arizona brokerage, the corporate office now has significant skin in the game, giving both management and franchisees more incentive to produce results.

Broker/Owner Don Bonnell will continue to oversee the operations of the Northern Arizona brokerage, as he has since 2005. The acquisition includes expanded support and enhanced services in order to develop a deeper business relationship with the brokerage.

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Home Sellers

Five Common Home Seller Misconceptions

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The real estate world is full of misconceptions about the home selling process. After all, selling a home can be complicated with lots of details that are easy to get wrong.

In this post, we’ll look at five common home seller misconceptions and we’ll set the record straight on each!

1. Pricing high will leave room for negotiation.

Overpricing your house is always a bad idea.

Buyer’s agents know the market, and they can spot an overpriced listing from a mile away. When buyer’s agents see an overpriced listing, they assume the seller is either 1) unreasonable, or 2) not serious about selling. Either way, agents don’t want to waste their time, or their buyers’ time, touring the house and making an offer they think will be rejected.

So an overpriced house will sit on the market until the price is reduced. And by that time, the excitement over the new listing has worn off. Even worse, buyers might see the reduction and think the price had to be reduced because of a problem with the house.

Always price your house fairly and let the market do its job.

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Home Buyers, Real Estate

Buy-and-Hold or Fix-and-Flip…What’s the Right Investment for You?

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When it comes to real estate investing, is it better to buy-and-hold or fix-and-flip? The answer depends on your investment goals, your personal preferences, and your local market. Let’s looks at each strategy and figure out which is the better fit for you.

What is Buy-and-Hold?

Buy-and-hold is when you purchase an investment property for the long-term. Most investors start with a single-family home or small multi-family property (2-4 units).

You simply find a property where the rent will exceed all your expenses (as a general rule of thumb, investors like to see the monthly rent be more than 1% of the purchase price), then find reliable renters for the property.

The rents collected will pay down your mortgage debt, pay all your investment-related expenses (like taxes, insurance, and maintenance), and put money in your pocket every month for decades to come!

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New Office Openings, Press Release

Realty Executives Opens Brokerage Covering Florida Parishes

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Realty Executives International is excited to announce that Sam N. DiVittorio has opened a Realty Executives brokerage in historic, downtown Hammond, LA.

The brokerage will assist residents with residential, commercial and leasing needs in the Florida Parishes, which include Tangipahoa, Livingston, St. Tammany, East Baton Rouge, Washington, East Baton Rouge, East Feliciana, St Helena and West Feliciana.

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New Office Openings

Realty Executives Associates Celebrates Office Opening in Sweetwater, TN

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Realty Executives Associates Main Street in Sweetwater, TN held a grand opening and ribbon cutting ceremony in Sweetwater on January 20. A large crowd of family, local government, business and community leaders and the Monroe County Chamber of Commerce came out for the event. Owner Scott Wilson and his wife Julia have been joined by numerous well-known local real estate professionals in this new venture. The newest Realty executives Associates office is located at 207 N. Main Street. The building was once a real estate office in the late 1800s. Continue reading →

Home Sellers, Real Estate

Why You Should Hire a Real Estate Coach

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Originally published on dotloop.com

Real estate coaches provide objective business consulting and can even provide the catalyst for personal transformations. But who needs a coach and what’s the best way to select one?

An experienced real estate agent with a solid clientele and a steady stream of income might ask, “Why would I want to hire a real estate coach?”

Fair point. With reputable programs starting at around $500 per month and a significant time commitment, coaching is neither cheap nor always convenient. Perhaps most challenging, coaching involves giving someone else permission to scrutinize every aspect of an agent’s life and business practices.

However, both newcomers and top-earning agents who find the right coach agree that the increased business and, in some cases, the personal transformations they gain more than pay for the investment. Here’s why.

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Home Buyers, Real Estate, Uncategorized

Financing Basics for First-Time Home Buyers

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The world of mortgage financing can be a little overwhelming for first-time home buyers.  

The good news is that there are professionals to guide you through the process of qualifying for a home loan. Lenders are happy to educate buyers on the different mortgage options. You just need to know a few basics so you can have a productive conversation with your lender.   

Here are finance basics for first-time buyers:

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Executives in the News, Press Release

Realty Executives Eagle Pass Broker/Owner Launches Comprehensive Real Estate Coaching System

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Realty Executives Eagle Pass Broker/Owner and real estate consultant, Doris Salinas-Sanchez, has launched a new DSS Coaching System for real estate professionals. To kick off the launch, Salinas-Sanchez created a 90-day action planner to help real estate agents and brokers manage their business efficiently and help them stay focused on personal and professional goals.

The planner, which includes guided dialogues and tips for success, was created to be a track record for business and income activities along with a way to evaluate progress throughout the quarter.

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