In today’s fiercely competitive real estate market, buyers and sellers demand information that is concise, clear, and easy to understand. Brochures, lengthy videos, and articles are examples of traditional resources that frequently get lost in the clutter. Audiences are looking for material that they can browse during downtime, while cooking dinner, or watch while getting ready for work. This change makes brief, shareable audio features an effective tool that many real estate salespeople have not yet fully utilized.
Realty Executives International and Realty Executives Associates of Knoxville, Tennessee congratulate agent Trent Rogers on being named a RisMedia 2025 Rookie of the Year! Out of thousands of agents, Trent was selected as the South Regional winner. The winner of this award exemplifies a strong sales record, commitment to the industry, and promising future in real estate.
ChatGPT and other AI tools are reshaping how professionals work across every industry, including real estate. While the AI field is still developing, it has become increasingly clear that its impact is already deep and wide-ranging and will only grow.
Realty Executives International is pleased to announce that it is aligning its ownership structure across Arizona and re-establishing common ownership of the Phoenix and Yuma market territory. This strategic move consolidates Realty Executives’ presence in Arizona under one ownership group, reaffirming its long-term investment and commitment to serving agents and clients statewide. The company started 60 years ago in Phoenix and showcases approximately 5,500+ agents.
Staying competitive in real estate requires more than just hustle and charm. The market shifts quickly as laws change and technologies evolve. You can also expect that client needs and expectations will change, too.
To stay in business and continue to provide genuine value for your clients, you’ll need to invest consistently in increasing your knowledge and skills through continuing education (CE).
During summer, markets heat up. Families rush to move before the new school year, and professionals aim to secure homes ahead of autumn deadlines. Listings multiply while buyers vie for limited options, creating situations where most homes receive numerous offers shortly after going live.
Decisions must happen fast and with confidence. You need an agent who thrives under pressure, has proven success in closing deals swiftly, and can guide you through bidding scenarios.
To help you identify that person, here are the traits and strategies that define top-performing agents during summer’s peak.
On April 29, 2025, the Forest Lake YMCA in Minnesota buzzed with activity as over 60 vendors, 400 attendees, and multiple food trucks gathered for the highly anticipated Forest Lake Senior Seminar & Expo. The event, which featured a variety of vendors from home maintenance to professional organizers, downsizing companies, moving companies, in-home care services, senior living communities, and more, was a resounding success thanks to the meticulous planning and unwavering dedication of Mary Beck, Realtor® with Realty Executives Top Results.
The real estate market is quite competitive, with many realtors offering similar services. To stand out, you’ll need to invest significantly in your public image.
You probably already know this and have a budget allocated toward marketing and promotions. But do you invest in managing your agency, team, or own reputation? Reputation management is one of the most important topics to be aware of as you lead your team to real estate success.
The real estate industry is filled with ambitious professionals, but few reach the heights of success and influence achieved by Gary Cirillo of Realty Executives Priority One Limited. Widely regarded as a trailblazer in his field, he has redefined what it means to excel in real estate. Recognized by his tagline, “Ex Factor,” Cirillo has earned accolades as the top Executive in his office and secured numerous awards across Canada. His journey is a testament to the power of discipline, focus, and a relentless commitment to excellence.
Today’s clients seek trust, reliability, and guidance from professionals who understand their needs and actively advocate for their best interests. Advocacy in real estate goes beyond selling homes—it is about building lasting relationships, establishing trust, and becoming a go-to resource for clients long after the transaction is complete. Real estate professionals with industry knowledge, negotiation skills, and strong advocacy will stand out in this competitive field.
