Category Archives: Real Estate Agents

Signs You Need to Work with an Executive

two clients who chose to work with an Executive to buy a home.
When it comes to buying a home, play it safe by working with an Executive.

The most critical step when buying property is choosing to work with a professional real estate agent. They know the market, and their insight and knowledge of the legal and technical steps of the transaction are precious. Below we discuss some characteristics and behaviors agents should demonstrate while working with clients. If you encounter any red flags when choosing a real estate agent, it is a sign you need to work with an Executive!

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realtors earn 2021 digital marketing executive certification

Multi-colored digital marketing executive logo. Large "x" stacked above "DMX" and "CERTIFIED".

Realty Executives International is proud to announce that 636 of the franchisor’s Realtors® participated in the 2021 Digital Marketing Executive (DMX) certification program.  These Realtors® represent over 90 independently owned and operated Realty Executives brokerages throughout North America.

The four-week training course, offered annually to all agents, brokers, owners, and administrators, is in its fifth iteration with the brand. Participants in the course complete two hour-long sessions per week and supplemental coursework, totaling 12 hours of education.  The DMX content is customized each year to provide the timeliest and in-demand subject matter for real estate professionals. Due to this dynamic structure, those who previously earned the certification are encouraged to recertify each year.

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Realty Executives Brokerages Continue to be Top Choice for Industry Professionals

Realty Executives International is excited to announce the 2020 recipients of the Realty ExcellenceⓇ Agents’ Choice awards. A total of 46 Realty Executives brokerages were honored for their commitment to long-term stability and growth through quality recruitment and agent empowerment.

The annual Agents’ Choice award is presented to brokerages who maintain 20-99 Executives year over year. This year’s winners include: 

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Realty Executives Ranked Among Top U.S. Brokerages by RisMedia

Realty Executives is proud to be highly recognized in RisMedia’s 2021 Power Broker Report. With 12 Realty Executives brokerages ranking, this report identifies the growth and productivity of top real estate companies across the U.S.

RISMedia’s Power Broker Report is the longest running real estate ranking in the U.S., listing residential real estate firms by number of closed transaction sides and total closed sales volume. Realty Executives companies that earned a spot in the top 1,000 report include:

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Broker Raye Mayhorn Celebrates 40 Years of Real Estate Excellence


Raye Mayhorn, Broker/Owner of Realty Executives of Killeen, TX, is celebrating 40 years in real estate- an accomplishment only reached by those who have not only been successful in business, but have a true passion for their field.

A U.S. Army veteran and committed businesswoman, Mayhorn started her real estate career in 1979. After moving to Texas, she worked under several large franchises and continued to grow her expertise. Mayhorn later attended the Dale Carnegie Leadership Course, which inspired her to become her own boss, and purchase a Realty Executives franchise.

Now an Executive of 23 years, Mayhorn embodies the type of broker Realty Executives strives to have. Her knowledge, built from decades of experience and commitment to continued education, is unparalleled. Just last winter, Mayhorn completed The Institute for Luxury Home Marketing’s training program, becoming an exclusive member of the organization and certifying her as a local luxury expert. Mayhorn also exemplifies the support Realty Executives expects of its leaders.

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Realty Executives Elite Home’s Matthew De Fede Completes Luxury Training to Better Serve Growing New Jersey Market

Broker/Owner Matthew De Fede of Realty Executives Elite Homes in Nutley, NJ,  recently completed the Luxury Home Marketing training offered by The Institute for Luxury Home Marketing, the premier independent authority in training and designation for real estate agents working in the luxury residential market.

The training builds expertise and skills to serve affluent clients in local markets. Throughout his real estate career, De Fede has continued to build his portfolio with ongoing education and certifications. The completion of this focused training also provides De Fede with membership into The Institute for Luxury Home Marketing, giving him access to exclusive resources used to successfully market  luxury residential listings and find qualified buyers for high-end property in the Nutley community.

 “Institute members represent the most qualified and skilled luxury real estate professionals in their respective markets,” said Diane Hartley, President of The Institute. “They understand the unique needs of high net-worth individuals when it comes to listing and selling luxury estates and have access to an extensive network of successful luxury agents made possible by The Institute.”

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Habits of Highly Productive Real Estate Agent

The real estate market is affected by so many factors, and yet top, elite agents find a way to always grow and thrive in any market.

Sherri Johnson, premier real estate gives her take on how to work like the most productive agents do!

Making the difference

I remember my first manager telling me that I could make it in any market because I went out and “made it happen” and didn’t rely on one particular lead source for all my business. When you truly know how to add value and deliver five-star level service, you can create your own success. It takes grit, dedication, a business plan and a winning mindset.

Here, I share the “uncommon” characteristics of top selling real estate agents that allow them to keep growing their business regardless of outside economic factors.

These atypical but totally necessary behaviors ring true with all top, elite agents. When adopted and implemented fully, these attributes will become the “difference makers” you need to go from good to great and from wishful thinking to potentially doubling or tripling your production and income.

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What Does a Seller Agent Do For You?

A real estate agent that works for a property seller is called a listing agent or a seller’s agent. They have a number of functions, but they can all be summed up in the fact that they are supposed to represent the best interests of the seller in all they do. 

Knowing what listing agents do is quite beneficial, especially if you’re at the point of making a decision on whether or not to hire an agent to help sell your property. 

This article will explain the functions a listing agent performs for a property seller. 

Set a List Price

It is only logical to set a price for your property, one that you believe is worth the value of the property. Your listing agent would typically use a Comparative Market Analysis (CMA) to determine the list price of your house. 

The list price would be based on an analysis of the local real estate market, its prevailing market dynamics and recent sales of the property in your area.

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7 Ways Today’s Top Real Estate Pros Wow Clients

The real estate industry is undergoing rapid change like never before. The pandemic has significantly reshaped how agents, third-party providers and clients transact. Clearly, the need for digital real estate tools has quickly escalated from a “nice to have” to a critical “must-have.” 

From the West Coast to the East Coast, agents and brokers are reporting more buyers looking to flee the cities and move to the suburbs. But with inventory as tight as ever, multiple bids are increasing while days on market linger in the single digits. 

Today’s buyers and sellers don’t only expect a frictionless, digital transaction experience — they demand it. With nearly every product and service available digitally on demand, consumers are used to clicking to transact, from reserving travel and buying a car to ordering coffee.

Recently, we polled top agents and brokers nationwide and asked them how they’re delivering that ultimate customer experience in today’s fast-changing environment. Here are their top tips:

1. Expedite the Offer

In California, Daryl Rogers, President of Better Homes and Gardens Real Estate | Reliance Partners, Roseville, CA, finds well-priced, quality homes are listing for an average four days on market. 

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Realtor Deneen Ruffolo Honored as Lions Club’s “Humanitarian of the Year”

Deneen Ruffolo of Realty Executives Midwest, of Darien, IL was recently awarded the Humanitarian of the Year award by the Darien Lions Club, in collaboration with the city of Darien.

This esteemed award is given to a community and Lions Club member that shows commitment and passion for charitable causes. Ruffolo’s continued effort to assist in Lions Club’s Food Baskets program, Christmas program and more have ensured hundreds of families are left with food on their tables and smiles on their faces during the holiday season. Ruffolo began helping the Darien Lions Club in the mid-90s’ and began spearheading their Christmas gift donations in 2016, organizing the placement and wrapping of over 4,000 gifts to give to families in need.

Ruffolo’s coworkers and family are always in awe of the work she does year after year, thanklessly and happily.

“Deneen taught our children, and now grandchildren, how to properly treat others, to always be kind, not speak poorly of others but rather find the good in them, and to help.” Greg Ruffolo, Ruffolo’s husband, said. “In the end, that is the real reward for her.”

The award ceremony was attended by Joe Marchese, Mayor of Darien, community members and Lions Club President, John Pearson, who presented Ruffolo with a brick to be placed at the Darien Community Park. 

Ruffolo joined Realty Executives in 2010, finding her love for helping locals find their perfect home. Specializing in first-time home buyers, relocation and estate sales, Ruffolo continues to build her real estate career with Realty Executives Midwest, serving DuPage, Cook and several other counties across Illinois. 

“We feel so honored to have Deneen on our team and to have the opportunity to watch her commitment to service and her community shine through.” Patrick van den Bossche, President of Realty Executives International, said. “Her hard work and ethics are a perfect embodiment of what being an “Executive” represents.”