Category Archives: Real Estate Agents

7 Ways Today’s Top Real Estate Pros Wow Clients

The real estate industry is undergoing rapid change like never before. The pandemic has significantly reshaped how agents, third-party providers and clients transact. Clearly, the need for digital real estate tools has quickly escalated from a “nice to have” to a critical “must-have.” 

From the West Coast to the East Coast, agents and brokers are reporting more buyers looking to flee the cities and move to the suburbs. But with inventory as tight as ever, multiple bids are increasing while days on market linger in the single digits. 

Today’s buyers and sellers don’t only expect a frictionless, digital transaction experience — they demand it. With nearly every product and service available digitally on demand, consumers are used to clicking to transact, from reserving travel and buying a car to ordering coffee.

Recently, we polled top agents and brokers nationwide and asked them how they’re delivering that ultimate customer experience in today’s fast-changing environment. Here are their top tips:

1. Expedite the Offer

In California, Daryl Rogers, President of Better Homes and Gardens Real Estate | Reliance Partners, Roseville, CA, finds well-priced, quality homes are listing for an average four days on market. 

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Realtor Deneen Ruffolo Honored as Lions Club’s “Humanitarian of the Year”

Deneen Ruffolo of Realty Executives Midwest, of Darien, IL was recently awarded the Humanitarian of the Year award by the Darien Lions Club, in collaboration with the city of Darien.

This esteemed award is given to a community and Lions Club member that shows commitment and passion for charitable causes. Ruffolo’s continued effort to assist in Lions Club’s Food Baskets program, Christmas program and more have ensured hundreds of families are left with food on their tables and smiles on their faces during the holiday season. Ruffolo began helping the Darien Lions Club in the mid-90s’ and began spearheading their Christmas gift donations in 2016, organizing the placement and wrapping of over 4,000 gifts to give to families in need.

Ruffolo’s coworkers and family are always in awe of the work she does year after year, thanklessly and happily.

“Deneen taught our children, and now grandchildren, how to properly treat others, to always be kind, not speak poorly of others but rather find the good in them, and to help.” Greg Ruffolo, Ruffolo’s husband, said. “In the end, that is the real reward for her.”

The award ceremony was attended by Joe Marchese, Mayor of Darien, community members and Lions Club President, John Pearson, who presented Ruffolo with a brick to be placed at the Darien Community Park. 

Ruffolo joined Realty Executives in 2010, finding her love for helping locals find their perfect home. Specializing in first-time home buyers, relocation and estate sales, Ruffolo continues to build her real estate career with Realty Executives Midwest, serving DuPage, Cook and several other counties across Illinois. 

“We feel so honored to have Deneen on our team and to have the opportunity to watch her commitment to service and her community shine through.” Patrick van den Bossche, President of Realty Executives International, said. “Her hard work and ethics are a perfect embodiment of what being an “Executive” represents.”

Realty Executives Integrity Honors Long-Time Real Estate and Community Leader with 2020 Visionary Award

Realty Executives Integrity, of southeastern Wisconsin, is proud to announce Broker/Owner Dale Schaechterle as the first ever recipient of their Visionary Award. This award was created to honor a real estate professional who not only is a leader in their field, but works to develop the skills of his or her entire team and plan for a better future.

Over the past 35 years, Schaechterle and his wife Vicky, have made his name throughout Wisconsin real estate, establishing a brokerage of highly productive sales executives and putting together one of the most recognizable and productive teams in the area. Created as a unique approach to providing better service to consumers, Schaechterle and the Executives at Realty Executives Integrity are committed to customer service and real estate excellence. 

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10 Things Agents Can Do Today to Get Deals Done Tomorrow

With social distancing regulations now largely in place across North America, many agents are prohibited from holding open houses. 

But rather than sit idle, there’s much you and your clients can do now to prepare for the day when the wheels of commerce start rolling again. Buyers can improve their buying position, and sellers can get their homes list-ready with a few proactive steps.

While it can typically take two to three weeks to get a property on the market, some brokers are telling their agents to use this time to get homes list-ready now.

That way, once the shelter in place and stay at home orders are lifted, you and your clients can hit the ground running. 

Be the first to market with these helpful agent tips and downloadable checklists for buyers and sellers. 

1. Enlist sellers to take video tours

Ask your sellers to take a video of their homes now. For helpful video-taping tips, see downloadable Sellers’ Checklist (downloads as zip file). There are many easy-to-use digital platforms for creating virtual walkthroughs and 3D scans in addition to simple videos recorded on a smartphone. 

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Eight Ways Real Estate Agents Can Leverage Downtime

These are rare times, when you’re forced to work from home and no commute! How could you spend your time? You could read Hemingway, tend that garden or binge-watch Netflix.

Or, you could use the time to polish your sales and tech skills, set up a lead nurture campaign or record a video email. Maybe find a new perspective on your business approach. 

If you can’t show or sell houses right now, why not use the time wisely in other ways? Here are eight ideas.

1. Sync your CRM

Tag your As, Bs and Cs and note their sources of lead origination. By integrating your CRM with your transaction management system, you can leverage synced contacts to reach out to past and future clients in new, personal ways while better tracking your ROI. 

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10 Tips from One Real Estate Agent to Another on Working From Home

“Working From Home” is a hot topic these days, and being good at it is far easier said than done. I would know, because for the majority of my 10 years in the real estate industry I’ve worked from home. 

Fortunately, I’ve picked up some great tips from friends and have adjusted my habits to find what works best for me. 

At a high level, it’s all about mindset — like starting a new job and learning to integrate into your new environment. Anyone can work from home, but if you don’t follow best practices, you can easily fall prey to distraction.

If you do it right, however, you might just find you increase your productivity with great success.

Below are some of the best practices and tips I’ve implemented. Please feel free to share with your peers.

1. Set Your Mindset

Take control of your environment. Focus on your goals as a habit, and learn to keep yourself in check. I try to leave my house early every morning and prepare my mind for the workday ahead in either my house or my mobile office. While it’s easy to get distracted by the dishes or laundry, remember: You don’t do house chores while at the office; don’t do them when working from home.

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Realty Executives White Mountains Executive Beth Williams Helps Find Equine Sanctuary

Finding the perfect home is already a challenge, but finding a home that can host several horses, donkeys and minis, may be one the hardest finds. That was the challenge Beth Williams of Realty Executives White Mountains faced when she was hired by Christine Griffin, founder of animal sanctuary, Equine WellBeing Rescue.

In 2012, Williams was hired by Griffin to find a property that had a family cabin along with shelter and land for the equines that were going to be cared for throughout the seasons, all at the right price. Understanding Griffin’s passion for animal rescue and the importance of their mission was key to Williams having the determination and expertise to search northern Arizona for the right home.

Equine WellBeing Rescue was founded in 2006 by Griffin in San Diego, CA before moving the non-profit to Snowflake, AZ for more affordable housing and resource costs. The equine rescue is a 501c3 public charity that provides loving rehabilitation, nursing, and hospice care for equines at risk, waiting for adoption, or with medical needs. Additionally, the charity provides community support by offering an emergency equine food fund for those in need of short-term assistance caring for their animals. They continue to work with regional, state, and national rescues to assist during disasters or emergencies while working with law enforcement agencies to help find homes for neglected or abused equines. Equine WellBeing Rescue is 100 percent volunteer based.

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How to Throw an Exceptional Client Appreciation Event

Hosting a client appreciation party is a great way to show your appreciation for your clients’ business while encouraging future referrals.

“There’s a concept that says, ‘Business goes where it’s invited and stays where it’s appreciated,’” says author of the best-selling book Giftology John Ruhlin.

Client appreciation events show existing clients how much you appreciate them while drawing new clients to your business. Here are a few tips to help make your client appreciation events and gift-giving a success:

1. Cater to Your Clientele

The type of event you sponsor will largely depend on the demographics and culture of your sphere of influence. Families, for example, might enjoy a holiday photo-themed event.

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Realty Executives Southern Living Combines Family Legacy and Women Entrepreneurship

Realty Executives Southern Living of Sevierville, Tennessee has stayed true to family tradition dating back over 200 years, while growing a business committed to training and leadership. The brokerage, opened in February 2019, has added 18 new agents and grown to be a recognizable brand within the community.

Broker/Owner Krystal Whaley joined Realty Executives after two years of researching real estate franchises. Prior to establishing the franchise, Whaley practiced real estate in California where in 2009 she opened a boutique brokerage, Whaley Realty, which was brought back to Tennessee in 2014.

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Realty Executives of Hickory Continues to Expand, Welcomes Three New Agents

Realty Executives of Hickory, North Carolina, continues growth and expansion with the welcoming of three new agents to the family-run brokerage. Amy Wimbish, licensed real estate broker, Emily Lafone and James Berbec, both specializing in marketing and sales of real estate. The new agents will join the Hickory brokerage at their 785 U.S. 70 S.W office.

Wimbish will specialize in real estate sales in the Catawba Valley and Foothills area. A graduate of the University of North Carolina at Charlotte, Wimbish is a member of the Catawba Valley Associations of REALTORS® and local and national REALTOR®  Associations. Previous to real estate, Wimbish worked in contract negotiations, budget management and project management.

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