The real estate market is quite competitive, with many realtors offering similar services. To stand out, you’ll need to invest significantly in your public image.
You probably already know this and have a budget allocated toward marketing and promotions. But do you invest in managing your agency, team, or own reputation? Reputation management is one of the most important topics to be aware of as you lead your team to real estate success.
Home selling requires more than posting properties for market access followed by waiting for potential purchasers. Knowledge about how people buy homes helps boost the probability of obtaining lucrative and fast home sales. The purchasing decision of buyers depends on various emotional forces alongside neuropsychological biases and environmental elements. Sellers and agents can reach faster sales by addressing psychological triggers that produce convincing experiences.
Hosting a real estate webinar or workshop is one of the best ways to generate leads and build trust with potential clients.
But these results will not happen automatically. You’ll need a thorough understanding of your audience and a solid strategy to make your webinar truly successful.
Did you know that we are active on Facebook, Instagram, and LinkedIn? We post professional content weekly, with everything ranging from company updates to general marketing posts. The best part? You can reuse anything we post on your own social media!
So, don’t wait – make sure you are following us today!
Realty Executives Associates is proud to announce that Daniel Park has been elected as the First Vice President for East Tennessee REALTORS®. This appointment is a testament to Daniel’s unwavering commitment, leadership, and dedication to the real estate community in East Tennessee. The First VP role will serve as the association President in 2027.
Looking to up your real estate marketing game in 2025? Perhaps you’ve tried the basics, such as social media marketing and the obligatory paid ads, and now, you’re looking to take things to the next level with some advanced marketing tactics.
Great idea! Whether you are a growing firm or a more established player, here are six real estate marketing tips to try. Not all these tips may be new to you, but they are all sure to drive results in 2025! Let us dive in!
The real estate industry is filled with ambitious professionals, but few reach the heights of success and influence achieved by Gary Cirillo of Realty Executives Priority One Limited. Widely regarded as a trailblazer in his field, he has redefined what it means to excel in real estate. Recognized by his tagline, “Ex Factor,” Cirillo has earned accolades as the top Executive in his office and secured numerous awards across Canada. His journey is a testament to the power of discipline, focus, and a relentless commitment to excellence.
Realty Executives and the East TN real estate community mourns the loss of Vance Burkey, a well-known leader and the founder of Realty Executives Associates. Burkey passed away in December of 2024 at the age of 89. Born in 1934, Vance dedicated his life to transforming the real estate industry through strong leadership, mentorship, and an unwavering commitment to the success of his agents.
During their recent annual meeting at Farmstead Golf and Country Club, Sussex County Association of REALTORS® named Catherine Kut REALTOR® of the Year for 2024.
The winner of this respected award is chosen annually by a committee of REALTOR® peers. The criteria for being named REALTOR® of the Year include involvement in the Sussex County Association of REALTORS®, National Association of REALTORS®, community and humanitarian service activities, business accomplishments, and overall REALTOR® spirit.
Today’s clients seek trust, reliability, and guidance from professionals who understand their needs and actively advocate for their best interests. Advocacy in real estate goes beyond selling homes—it is about building lasting relationships, establishing trust, and becoming a go-to resource for clients long after the transaction is complete. Real estate professionals with industry knowledge, negotiation skills, and strong advocacy will stand out in this competitive field.