Every real estate broker or team lead knows that recruiting new agents is an ongoing challenge as you grow, but just getting warm bodies in the door isn’t enough. An effective long-term strategy requires the recruitment of the right kind of people — agents whose personalities and philosophies fit your brokerage’s core culture.
Brokers have many ways to identify, connect with and actively recruit ideal agents. One effective channel that’s often overlooked, however, is LinkedIn.
Although Facebook’s active participant numbers (2.23 billion) clearly overshadow the business social site’s active ranks (500 million), most LinkedIn members use the platform for one purpose: to further their careers.
Realty Executives is proud to be well represented on the leadership team for the Arizona Association of Realtors® (“AAR”) with 75 percent of the team being represented by Realty Executives. The board is elected by association members and leads AAR in its goals and legislative discussion.
AAR is the largest trade organization in Arizona, representing more than 50,000 Arizona Realtors®. The association works to better the profession of real estate and is dedicated to the protection of private property rights and best interests of Arizona Realtors® in legislation. Members meet to discuss regional and national issues and to support other real estate professionals. AAR strives to provide top education and training for its members and several other benefits.
After a successful sale, it’s always a good idea to keep in contact with that client. But when is the best time to follow-up and when does your outreach become too much or not enough? Real estate agents grow a large portion of their business from existing clients giving referrals, whether it’s a friend telling a friend or a client posting your name on social media next to their new home. It can be tricky, but here are a few tips on how you can keep in contact with your referral network without becoming a pushy salesperson.
Keep it relevant
No one likes letters, postcards or emails that are not going to help or inform them in any way. Don’t just send something to get your name in front of them, send material that the consumer will open and use. Price updates, housing trends or holiday greetings are all examples of emails or mailings that your client can appreciate and/or find useful.
