Selling a home can be a complex, challenging process, requiring the utmost diligence, careful consideration, and well-informed decision-making. As homeowners explore their options for selling, one avenue that may come to mind is to go it alone and have a crack at the for-sale-by-owner (FSBO) approach.
While it may seem appealing to handle the sale independently, it is crucial to weigh up just what you are getting for your money. Let us delve into the pros and cons of pursuing a for-sale-by-owner sale, and ultimately highlight why partnering with a real estate professional is the smartest option.
A real estate agent that works for a property seller is called a listing agent or a seller’s agent. They have a number of functions, but they can all be summed up in the fact that they are supposed to represent the best interests of the seller in all they do.
Knowing what listing agents do is quite beneficial, especially if you’re at the point of making a decision on whether or not to hire an agent to help sell your property.
This article will explain the functions a listing agent performs for a property seller.
Set a List Price
It is only logical to set a price for your property, one that you believe is worth the value of the property. Your listing agent would typically use a Comparative Market Analysis (CMA) to determine the list price of your house.
The list price would be based on an analysis of the local real estate market, its prevailing market dynamics and recent sales of the property in your area.
Realty Executives International has launched the newest addition to their exclusive training suite, the 2020 Digital Marketing Executive course. This four-week certification course is offered annually to all Executives, Broker/Owners and office employees of the Realty Executives’ franchises.
The educational event is held virtually twice per week for four weeks. Brand leadership including President, Patrick van den Bossche, and Vice President, David Celaya, are joined by various guest speakers to lead the network through a multitude of topics pertaining to real estate in the digital world. Topics include: social media advertising, leveraging your CRM, perfecting online profiles and more. The goal of the DMX certification is for all attendees to leave with a digital strategy and execution plan for their business.
Realty Executives International launched the 2020 course, understanding the evolving state of real estate and the opportunities for business that lie ahead. As many agents and brokers are having to adapt to staying distant from clients, the brand wanted to provide different opportunities to utilize downtime and connect with clients through digital channels. By providing the training course free-of-cost, Executives and Brokers are able to provide better service to home buyers and sellers around the world.
With social distancing regulations now largely in place across North America, many agents are prohibited from holding open houses.
But rather than sit idle, there’s much you and your clients can do now to prepare for the day when the wheels of commerce start rolling again. Buyers can improve their buying position, and sellers can get their homes list-ready with a few proactive steps.
While it can typically take two to three weeks to get a property on the market, some brokers are telling their agents to use this time to get homes list-ready now.
That way, once the shelter in place and stay at home orders are lifted, you and your clients can hit the ground running.
Be the first to market with these helpful agent tips and downloadable checklists for buyers and sellers.
1. Enlist sellers to take video tours
Ask your sellers to take a video of their homes now. For helpful video-taping tips, see downloadable Sellers’ Checklist (downloads as zip file). There are many easy-to-use digital platforms for creating virtual walkthroughs and 3D scans in addition to simple videos recorded on a smartphone.
Help Realty Executives Phoenix and Yuma* reach #1 in the 2020 edition of Ranking Arizona, “The Best of Arizona Business” publication! Ranking Arizona is based on public voting for the 2020 edition. It is the state’s biggest and most comprehensive business opinion poll. Ranking Arizona is based purely on opinion and ranks companies based on how voters answer this simple question: with whom would you recommend doing business?
After a successful sale, it’s always a good idea to keep in contact with that client. But when is the best time to follow-up and when does your outreach become too much or not enough? Real estate agents grow a large portion of their business from existing clients giving referrals, whether it’s a friend telling a friend or a client posting your name on social media next to their new home. It can be tricky, but here are a few tips on how you can keep in contact with your referral network without becoming a pushy salesperson.
Keep it relevant
No one likes letters, postcards or emails that are not going to help or inform them in any way. Don’t just send something to get your name in front of them, send material that the consumer will open and use. Price updates, housing trends or holiday greetings are all examples of emails or mailings that your client can appreciate and/or find useful.
By: Kellyn Vale, originally published in ValpoLife.com
Spirits were high as Realty Executives Premier, a real estate company based in Valparaiso, hosted their public and official grand opening of their brand new location in Crown Point.
Several locations were considered for the new office, including spaces on Broadway and areas in Winfield. However, the company hit a stroke of luck when they caught wind of the Crown Point location’s availability before it even went to market.
“We love being in downtown Crown Point,” said Pam Tezak, who runs the agency alongside her husband Mike. “We started in downtown Valpo, so we decided to continue that downtown trend in Crown Point; we could not be happier with the location,” continued Tezak.