Looking to up your real estate marketing game in 2025? Perhaps you’ve tried the basics, such as social media marketing and the obligatory paid ads, and now, you’re looking to take things to the next level with some advanced marketing tactics.
Great idea! Whether you are a growing firm or a more established player, here are six real estate marketing tips to try. Not all these tips may be new to you, but they are all sure to drive results in 2025! Let us dive in!
1. Invest in Professional Graphics
Stunning panoramic views and carefully curated photos are excellent ways to make the right first impression and open the path for sales. There’s solid data to back this up, as one Wall Street Journal report shows that real estate listings with professional photography get 61% more views than those without it.
Matthew Channell, Owner of TSW Training, explains: “As more and more people are making the internet their first port of call when searching for a new home, your online listings will be the first opportunity for attracting new clients. With high-quality professional images and videos, your viewers are far likelier to stick around and become qualified leads.”
Hiring a professional photographer would be a good idea, but if you own a high-quality camera, you may want to try your hand at taking some photos and videos yourself. Whichever approach you decide on, be sure to incorporate some drone footage to show off the beauty of the surrounding properties and the general area.
2. Embrace Interactivity
Professional photography and videography can go a long way in helping your listings stand out online, but you can take making the best first impression to another level with interactive real estate marketing tactics like 360-degree virtual tours and interactive 3D walkthroughs.
Samantha Brown, General Manager at Shout Media, agrees with this sentiment and offers the following insight: “Advancements in technology have made it possible to offer genuinely immersive experiences to online shoppers, especially in industries like Real Estate. Offering a better customer experience in ways like this can instantly give you an advantage over competitors who do not.”
To set up 360-degree virtual tours and interactive 3D walkthroughs, you will need to invest in high-grade equipment, particularly a 360-degree camera. You may also consider outsourcing this to a professional.
3. Rethink SEO
SEO and content marketing tactics should play a fundamental part in marketing for any business, and you probably already have some form of SEO in place.
However, in 2025, you might need to rethink your approach to SEO, as the nature of organic search itself is likely to change significantly.
One of the most significant of these changes will be in the use of AI. Search engines like Google now promote straight-to-the-point AI summaries, which typically completely bypass the websites that provide the information. For businesses, this means just ranking highly for relevant keywords may no longer be enough.
John Grant, Founder & CEO at Premier Bidets, explains: “We expect search engines to continue to promote AI summaries, which means businesses have to approach organic search a little more strategically. Keywords are not going to be as important as they once were, and there will be more ROI for creating meaningful content that demonstrates thought leadership.”
4. Stick with Email
If you are already doing some email marketing, we would say stick with it in 2025. If you are not, there is no better time to get started.
As Murtaza Oklu, owner of OMO Transfer, advises, “While there are numerous important marketing tactics to use, email marketing still has the highest ROI among all marketing channels. Fortunately, email marketing campaigns are also typically easy and affordable to set up, so there is no excuse.”
One Litmus report strongly supports this view, showing that, on average, email as a channel provides an incredible ROI of $36 for every dollar spent.
As you run your email marketing campaigns, be sure to correctly identify your agency’s most profitable market segment first.
While the specific segments may vary depending on your area and specialty, all real estate agencies should be segmented along these basic lines: buyers, sellers, existing clients, and qualified leads.
You should then aim to send customized content to each group, including regular updates about new listings, market trends, and tips for navigating real estate transactions. For the best results with your email marketing, try these tips to nurture leads better.
5. Host Live Events & Webinars
If you are not already hosting live events as a real estate business, this is one of the marketing tactics you should try in 2025.
As Toni Farrell, Marketing Manager at Coastal Motorhomes & Caravans, advises, “Live events are a great way to connect with leads and gain insights from them while getting them to become more familiar with your brand. The best part is that there are many free options for hosting live events, so you can do this even on a budget.”
If you are not sure where to start, you can try some common real estate marketing event ideas like webinars exploring home financing, market trends, or first-time buyer tips.
6. Explore Partnerships with Local Businesses
Julia Doak, Franchisor at Bedpost, emphasizes the importance of strategic partnerships in 2025, saying, “One of the most effective ways to expand your reach and generate qualified leads is through strategic business development. You can build on each other’s resources and customer bases by partnering with complementary businesses in your local area.”
For example, you may consider partnerships with:
- Home improvement companies: Offer joint promotions to potential homebuyers, such as discounts on renovations when they purchase a property through your agency or collaborate on branding efforts. In particular, Visual branding, such as a tailored home improvement logo, can help reinforce the partnership’s presence across marketing materials and leave a lasting impression on potential buyers.
- Movers: Create referral programs where you refer clients to movers and vice versa. You could even offer joint packages that include moving services with property purchases.
- Interior designers: Collaborate on staging properties for sale, offering joint consultations, or creating packages that include design services with property purchases.
Final Thoughts
“The fundamental rules of real estate marketing will not change dramatically in 2025, ” says Chris Aubeeluck, Head of Sales and Marketing at Osbornes Law. “However, as technology continues to develop, some of the tools and tactics used in real estate marketing might change. To stay in a winning position, start with the fundamentals, but be sure to stay on top of any developing marketing trends in your industry.”
With the tips we have shared, you will be in a great position to do just this! And if you’d like to learn more about real estate marketing, consider reading our guide to becoming a digital marketing genius.