Tag Archives: digital marketing

Realty Executives International Launches Digital Marketing Executive Course for Continuing Education During COVID-19 Outbreak

Realty Executives International has launched the newest addition to their exclusive training suite, the 2020 Digital Marketing Executive course. This four-week certification course is offered annually to all Executives, Broker/Owners and office employees of the Realty Executives’ franchises. 

The educational event is held virtually twice per week for four weeks. Brand leadership including President, Patrick van den Bossche, and Vice President, David Celaya, are joined by various guest speakers to lead the network through a multitude of topics pertaining to real estate in the digital world. Topics include: social media advertising, leveraging your CRM, perfecting online profiles and more. The goal of the DMX certification is for all attendees to leave with a digital strategy and execution plan for their business. 

Realty Executives International launched the 2020 course, understanding the evolving state of real estate and the opportunities for business that lie ahead. As many agents and brokers are having to adapt to staying distant from clients, the brand wanted to provide different opportunities to utilize downtime and connect with clients through digital channels. By providing the training course free-of-cost, Executives and Brokers are able to provide better service to home buyers and sellers around the world. 

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Digital Marketing Tips to Create a Killer Open House

Run a Facebook Live Stream

Imagine a buyer across town sees your listing, loves the layout, the price and the location but can’t make it to your open house. She may flag it for later review or even email you, but, soon, she’s off to the next page view and your listing blurs in with the rest.

Now imagine that same buyer sees the same house on your Facebook Live video. She wants to know how big the master closets are, so you walk her through the master suite in real time on a virtual tour. She books an appointment to see the house in person. After the open house, you post your video on your site for additional engagement, and you get two more offers.

A virtual open house is a game-changer, especially when you factor in weather, compressed sale durations and picky sellers who may be averse to hosting a flood of strangers into their home.

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