Real estate has always been a trust-based industry. Clients share not only personal identification details but also financial documents, digital contracts, and private communications. In 2024, the National Association of Realtors reported that 38% of agents had experienced a cybersecurity issue, most of which involved email phishing or unauthorized access to digital files. This number is expected to rise as transactions move further online.
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For decades, appraisers relied on checklists and notes. Machine vision (AI that interprets photos) now converts images into structured signals that shape value.
Beyond “updated kitchen,” algorithms detect countertop material, appliance era, flooring grade, layout changes, and visible defects, then map them to consistent condition/quality scores. That matters because condition drives many adjustments, yet is often subjective.
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ChatGPT and other AI tools are reshaping how professionals work across every industry, including real estate. While the AI field is still developing, it has become increasingly clear that its impact is already deep and wide-ranging and will only grow.
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Looking to up your real estate marketing game in 2025? Perhaps you’ve tried the basics, such as social media marketing and the obligatory paid ads, and now, you’re looking to take things to the next level with some advanced marketing tactics.
Great idea! Whether you are a growing firm or a more established player, here are six real estate marketing tips to try. Not all these tips may be new to you, but they are all sure to drive results in 2025! Let us dive in!
Continue readingBy: Edrian Blasquino
Personal relationships have long been the secret sauce to real estate success: connections lead to new leads, referrals, and repeat business. It is a loop that can, in theory, keep your business growing indefinitely.
In today’s digital age, where technology and social media dominate, the dynamics of building and nurturing relationships—which stand at the core of any effective real estate marketing plan—have evolved significantly. We are not merely contending with an overwhelming influx of data and information, but also witnessing a transformation in the modes of interaction and communication. For real estate professionals, attempting to manage everything single-handedly is a direct route to exhaustion.
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The way we experience products pre-purchase is changing, and we have two types of technology to thank for that: VR and AR.
When potential buyers browse listings online, high-quality photos and videos are among the first things they look for. Not only do these visuals provide an excellent overview of what a property looks like and what it has to offer, but they also offer an element of convenience as they either encourage or discourage an in-person viewing. However, with advancing technology, real estate agents can now offer an online viewing experience that transcends mere two-dimensional browsing.
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The commercial real estate investment management industry in USA and Canada is more dynamic than ever, and the provision and accessibility of data plays an instrumental part in its success, accelerating efficiency and profit.
Data has always been important. Real estate companies have always relied on the collection and analysis of data for pertinent decision-making, but up to date real estate analytics software and deal management software allow investors to make decisions faster and more assuredly – in minutes, instead of hours or days, as it may have done in the past. Here are 5 key drivers of data-driven insights:
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Realty Executives is the first real estate franchisor to replace its third-party Multiple Listing Service (MLS) aggregator with a proprietary home listing platform. This new technology eliminates the third-party challenges of incomplete and delayed listing information, ensuring Realty Executives has the most comprehensive, up-to-date and consistent home listings available.
Needing access to hundreds of separate MLS feeds, international real estate companies have had to partner with MLS aggregation and standardization companies in order to provide a comprehensive list of homes for sale. However, these listings are often incomplete because of broken feeds third-party vendors have not addressed. Realty Executives decided to connect directly to over 70 MLS feeds in order to provide their brokers, agents and customers access to the most thorough and up-to-date listings available.
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ORLANDO- The team at Realty Executives Gallery Properties are taking full advantage of the CME (Certified Marketing Executive) training, and it’s helping them grow their agent count.
Broker/owner Christopher Nutt, and in-house Certified Marketing Executive Meghan Benham, have gone the extra mile by providing additional training for the agents of Gallery Properties in excess to the training webinars offered by Realty Executives International. Continue reading