Tag Archives: Realty Executives

Pros and Cons of Owning Multiple Rental Properties

Being a rental property owner is something many strive for in their lives. This is because much of the time, owning a rental home is a great investment. The responsibility that goes along with it is great as well, though. Owning multiple rental properties only ups the stakes. As with anything else, there are a lot of disadvantages as well as advantages. Let’s go through some.

The advantages of owning multiple rental properties

Having multiple rental properties has plenty of upsides. Looking at the positive side of things first will hopefully make you see that the flaws aren’t that bad.

It’s always good to have a passive income

If you own multiple rental properties and are able to keep them occupied, not only will you have a steady and secure amount in your bank account, but you’ll also have a passive income. This is certainly always welcome.

A possible business opportunity

A great thing about owning multiple rental properties is that you don’t have to sell only to tenants who are looking for housing. If your property is in a desirable location, you could always rent it out to business owners. This could be a great investment opportunity.

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How to Use Social Media to Help Sell Your Home

Are you wanting to help your agent sell a home you just listed? Social media can help! Although few people see a house on social media and decide they gotta have it, it is a great place to make people notice your property and share it with their friends who are looking for a new home. There are many things you can do to market a home you are selling online. In this article, we are breaking down ways to use social media to sell your home faster and for more money.

Things to Focus on When You Use Social Media to Sell Your Home

Like any marketing campaign, using social media to sell your home requires a good strategy, especially if you want to sell and move in the off-peak season to prevent unplanned costs during relocation or if something about your home makes it hard to sell. Your agent will have their own marketing campaign ready to go, but you can always ask for tips on how you can market on your own time as well!

Know Your Target Audience 

Every social media platform is different and if you are wondering which one would be the most effective, you should ask your realtor who they think is best to attract. For instance, if your demographic is twenty-somethings, Instagram would be the best fit. But if your target audience are senior citizens, Facebook is a better option because very few of them use Instagram. However, there are always exceptions, and the social media channel you least rely on could easily be the one.

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Five Summer Home Improvement Projects

The summer months are the time to relax and take in the sunshine! But it can also be a great time to get some much needed home improvement projects done around the house that aren’t possible to do in bad weather. Check out these five tasks that will make your home the hit of the summer and don’t cost you a large chunk of cash.

Power Wash

We always think about washing the inside of our home but what about the outside? The summer is a great time to either buy or rent a power washing machine to get your exterior cleaned and looking brand new. You can power wash the siding of the home to remove dirt and grime collected from outdoor elements over the seasons or you can wash the walkways including sidewalks and driveways.

Build Outdoor Features

If you have some downtime and it’s a beautiful day outside, it’s a great opportunity to build an outdoor feature! This could include an outdoor kitchen to entertain guests throughout the summer, a fire pit to roast marshmallows with the kids or maybe a garden to grow your own veggies. Each project ranges from difficulty and cost so make sure to determine timeline and budget before starting the project. Once you decide on those, have some fun designing what fits your style best!

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Realty Executives International Launches Digital Marketing Executive Course for Continuing Education During COVID-19 Outbreak

Realty Executives International has launched the newest addition to their exclusive training suite, the 2020 Digital Marketing Executive course. This four-week certification course is offered annually to all Executives, Broker/Owners and office employees of the Realty Executives’ franchises. 

The educational event is held virtually twice per week for four weeks. Brand leadership including President, Patrick van den Bossche, and Vice President, David Celaya, are joined by various guest speakers to lead the network through a multitude of topics pertaining to real estate in the digital world. Topics include: social media advertising, leveraging your CRM, perfecting online profiles and more. The goal of the DMX certification is for all attendees to leave with a digital strategy and execution plan for their business. 

Realty Executives International launched the 2020 course, understanding the evolving state of real estate and the opportunities for business that lie ahead. As many agents and brokers are having to adapt to staying distant from clients, the brand wanted to provide different opportunities to utilize downtime and connect with clients through digital channels. By providing the training course free-of-cost, Executives and Brokers are able to provide better service to home buyers and sellers around the world. 

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Eight Ways Real Estate Agents Can Leverage Downtime

These are rare times, when you’re forced to work from home and no commute! How could you spend your time? You could read Hemingway, tend that garden or binge-watch Netflix.

Or, you could use the time to polish your sales and tech skills, set up a lead nurture campaign or record a video email. Maybe find a new perspective on your business approach. 

If you can’t show or sell houses right now, why not use the time wisely in other ways? Here are eight ideas.

1. Sync your CRM

Tag your As, Bs and Cs and note their sources of lead origination. By integrating your CRM with your transaction management system, you can leverage synced contacts to reach out to past and future clients in new, personal ways while better tracking your ROI. 

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How to Handle Client Objections During Social Distancing

As agents and brokers try to make sense of the new normal with social distancing regulation in place, customers will increasingly look to you for solutions and support as they navigate the possibilities of buying and selling a home. 

3D scans and video walkthroughs, virtual staging and video emails, social content and, most of all, lots of clear communication are just a few of the ways you can help your clients find home as we ride out these turbulent times together. 

If you’re a real estate agent suddenly tasked with the challenge of transforming a high-touch business into a fully remote, digital operation, here are six ways to make it work.

Objection: “I’m too nervous to buy a house right now.”

Solution:

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House Hunting Red Flags

Buying a new house can be an extremely exciting time. Because of that excitement, it can be easy to rush into buying a house that may appear perfect for you without giving it a thorough look.

There can often be red flags that are overlooked or hidden when house-hunting, but are extremely important to take note of. Tell tale signs that the house you’re interested in may not be what you think. They are often subtle and can go unnoticed. Be sure to take extra caution when house-hunting and be on the lookout for these red flags. 

Odors / strong air fresheners

If you walk into a home and the first thing you notice is the strong smell, this is a very important indication that something could be wrong. No smell should be so overwhelming that it hits you right when you enter a home – whether it be an air freshener or an odor. If it’s an odor, such as pet urine, this could indicate that carpet is saturated with it and needs to be replaced. Or if you’re smelling a strong air freshener, it could be that the owner is trying to cover up a smell of a worse problem in the house. Either way, pay attention to strong smells when house-hunting. 

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Five Home Remodeling Ideas For Increasing Curb Appeal

If you’re considering putting your house on the market, it’s never too early to start figuring out what it will take to make your home irresistible to prospective buyers. Amping up curb appeal isn’t all about the outside, as making your home more marketable is an inside job, too.

Even if HGTV is your favorite channel, chances are you’ve got at least a few home remodeling projects you’ve been putting off. It’s ok. We know it’s a lot easier to watch than to actually do.

So where do you start? Should you finally update those dreadful kitchen cabinets? Redo the outdated master bath? Replace the carpet in the kids’ room, where the color can best be described as Rainbow Swirl?

When you’ve got a longer list than budget, what are the must-do remodeling projects and what do you skip?

Rank curb appeal ideas based on ROI

If your main goal is selling a home, a good way to prioritize your curb appeal ideas is to figure out first where you’ll get the most bang for your buck. On the other hand, if you might be staying in your home for a while, it’s a lot better to focus on remodeling what matters most to you and your family, while still factoring resale value into the equation. In other words, make the improvements you know you’ll enjoy. Just be smart about it by not over-personalizing or going over the top.

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Revamping Your Yard After Winter

Harsh winters can be tough on your yard, and can leave them looking a mess-dead grass and plants, damaged shrubs, trees and more. Your yard could be so damaged that you consider drastic measures, such as hiring different people and companies to fix up your yard again. Luckily, there are easier ways to revamp your yard after a hard winter and they don’t require you to spend as much money. 

Fertilize the yard and replace grass

After a long and cold winter, your grass can be looking flat and brown, which calls for a lot of tending and caring. The best way to help your grass to look luscious and lively again is by supplying it with the nutrients it needs to do so. Luckily, this is an easy task that you can complete on your own. Fertilizer supplies the nutrients that grass needs to flourish.  By following the directions on the fertilizer you buy, you’ll have your grass looking green and full of life in no time. 

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Are the Suburbs Right for You?

Having a family and living a peaceful life in a beautiful suburban home is a dream for many. Your kids growing up with a backyard and playing around, breathing fresh air and enjoying the smell of freshly cut grass is one of the best things you could provide them with. There are, of course, a lot more options for living arrangements for families and not everything is going to be a good fit for everyone. However, if you’re leaning towards life in the suburbs or are simply unable to make a decision, keep on reading. We’re here to talk about the benefits of buying a suburban home. 

Why buying a suburban home is not for everyone

Let’s start off by saying that if you’re just not the type to live in a suburban home and lead a quiet life, that’s completely fine. There’s no one right way of living, choose what’s best for you!

Having to maintain your home

If you’re used to living in a bigger urban city, chances are that you used to live in an apartment. Although living in a house has a lot of perks, it has its downsides as well. Having to mow your lawn, fix your fence or clear snow off of your front porch and driveway can be bothersome. You might not be cut out for it and that’s completely understandable. 

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