Social Media: An Impactful Tool For Real Estate Professionals

Social media has become an indispensable tool for real estate professionals. It enables brokers and agents to connect with their clients on a regular basis in a scalable way. And social media is a place where they can find a majority of their customers; 77% of Americans have at least one social media profile and worldwide, social media users has reached 2.34 billion. Furthermore, 44% of all buyers searched online for properties before exploring other options. Social media can be used as a helpful tool for a real estate professional to learn from and follow trends. Here are a few tips and facts as to how different social media outlets can be used in real estate: Continue reading

Protecting your Home against Fall Pests

With fall around the corner, you are happily saying goodbye to the bugs of summer, but don’t be fooled: there are still plenty of creepers sticking around for fall.

One of your top priorities at the beginning of the new season should be insect and rodent control. As the temperatures change, pests will be looking to migrate to warmer temperatures. The last thing you want is for these tiny creatures to find their way into the confines of your home. Fortunately, there are many ways to prevent these unwanted guests without emptying your bank account. Here are a few tips for keeping falls pests out of your home. Continue reading

Back-to-School Home Organization Tips

Image: Karp Associates Inc.:https://freshome.com/mudroom-tips

The start of the new school year can be a busy and hectic time in your home, rushing to get the kids ready for school and yourself for the workday. Wouldn’t it be nice if your weekdays didn’t feel like such a rush? Fortunately, they don’t have to be. With your schedule filling up with work, school, and extracurricular activities, having a neat, organized home will help take away the stress of your busy weekdays. Here are few areas of your home that can be organized in easy, cost-effective way to keep the house in order during the school year. Continue reading

Why Aren’t Millennials Buying Homes?

Overall, there’s been a lot of discussion about millennial home-buying habits. While the housing market has recovered since the 2008 bust, many millennials are still not buying homes. It’s a divergence from an old pattern in the United States, where home ownership has always been viewed as one of the key pillars to building wealth. According to research from the Urban Institute, home ownership among millennials aged 25 to 34 is eight percentage points lower than baby boomers at the same age and more than eight points lower than Generation X. Continue reading

New Data Finds Homeowners Struggle When Selling, Despite Hot Market

Twelve days before Thanksgiving, Mark Meaney and his wife, Sue, decided to put their 109-year-old house on the market. They looked at comps of similar-sized homes near their St. Paul neighborhood, agreed on a price with their agent and waited anxiously for their first offer to roll in. Continue reading