Tag Archives: Dotloop

Digital Marketing Tips to Create a Killer Open House

Run a Facebook Live Stream

Imagine a buyer across town sees your listing, loves the layout, the price and the location but can’t make it to your open house. She may flag it for later review or even email you, but, soon, she’s off to the next page view and your listing blurs in with the rest.

Now imagine that same buyer sees the same house on your Facebook Live video. She wants to know how big the master closets are, so you walk her through the master suite in real time on a virtual tour. She books an appointment to see the house in person. After the open house, you post your video on your site for additional engagement, and you get two more offers.

A virtual open house is a game-changer, especially when you factor in weather, compressed sale durations and picky sellers who may be averse to hosting a flood of strangers into their home.

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Dispelling Five Common Myths Among Renters

Fallacies about the buying process keep many renters from exploring the possibility of buying a home, but savvy real estate agents know a little education can go a long way in turning many of these would-be renters into lifelong homeowners. Many renters consider home ownership out of reach, have concerns about economic uncertainty and fear of a housing downturn as reasons to sit on the sidelines, with many preferring to watch the market before making a move to buy.

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Why You Should Hire a Real Estate Coach

Originally published on dotloop.com

Real estate coaches provide objective business consulting and can even provide the catalyst for personal transformations. But who needs a coach and what’s the best way to select one?

An experienced real estate agent with a solid clientele and a steady stream of income might ask, “Why would I want to hire a real estate coach?”

Fair point. With reputable programs starting at around $500 per month and a significant time commitment, coaching is neither cheap nor always convenient. Perhaps most challenging, coaching involves giving someone else permission to scrutinize every aspect of an agent’s life and business practices.

However, both newcomers and top-earning agents who find the right coach agree that the increased business and, in some cases, the personal transformations they gain more than pay for the investment. Here’s why.

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