Tag Archives: open house

Digital Marketing Tips to Create a Killer Open House

Run a Facebook Live Stream

Imagine a buyer across town sees your listing, loves the layout, the price and the location but can’t make it to your open house. She may flag it for later review or even email you, but, soon, she’s off to the next page view and your listing blurs in with the rest.

Now imagine that same buyer sees the same house on your Facebook Live video. She wants to know how big the master closets are, so you walk her through the master suite in real time on a virtual tour. She books an appointment to see the house in person. After the open house, you post your video on your site for additional engagement, and you get two more offers.

A virtual open house is a game-changer, especially when you factor in weather, compressed sale durations and picky sellers who may be averse to hosting a flood of strangers into their home.

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The Pros and Cons of Having an Open House

Most sellers expect their real estate agent to hold at least one open house while their house is on the market. But are open houses really necessary? Do open houses really sell homes?

Let’s look at the pros and cons of open houses so you can decide for yourself if an open house should be part of your marketing plan.

Pros:

Exposure

Holding an open house provides exposure for your listing. Your real estate agent will advertise the open house on real estate websites, on social media, in industry networks, and perhaps even in print.

This advertisement gets more eyes on your listing. And the more people who see your listing, the more likely you are to find the right buyer.

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How to Keep Your Home Show Ready 24/7

To maximize your sale price, you need to make sure your house is available to buyers. Even when they want to visit at an inconvenient time with little notice.

Keeping your home show-ready around the clock can be stressful, but we have a few easy tips and tricks to make sure your house always shows its best (even on short notice).

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REALTOR® Safety Month: Safety Tips and Tricks for Real Estate Professionals

Working in real estate may seem like a safe and secure career to most, however, those who have careers in the real estate industry know there are many dangers to the job. Real estate agents are susceptible to robberies, attacks or even kidnappings. Most of an agent’s work does not give them the security of an office, making them easy targets. Continue reading