Category Archives: Real Estate Agents

What to Look for in a Real Estate Agent

Hiring a real estate agent is one of the smartest decisions you can make when you’re looking to buy or sell a home. But not all real estate agents are the same, and not every agent has your best interest in mind.

As a reminder, you should always interview multiple real estate agents when you are looking to hire someone to help with your buying or selling process. Don’t go with the first person you find or someone who seems convenient to hire. Chat with multiple agents to get a feel for their differences and hire the person who is right for you. Here are some of the best tips for what to look for in a real estate agent and how to find the perfect agent for you.

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A Tale of Two States: Phoenix a Hot Market for Nebraskans

 

When Fremont native Bart Mruz settled down in Phoenix, Arizona, he didn’t expect that so many of his fellow Nebraskans would follow.

Mruz is a real estate agent in Phoenix for the brokerage Realty Executives. As part of his job, he specializes in helping people from his home state to buy and sell property in his adopted state.

And the market is hot, Mruz said. On average, he sees 20 to 25 purchases per month from the eastern Nebraska area. He knows about 30 people from Fremont that have purchased property there.

“I call it a tale of two states,” he said. “You’d be shocked, especially on Cornhusker game days, how many people are down here at the bars. There’s a huge presence.”

 

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Realty Executives of Cape County Broker Associate Recently Awarded Good Neighbor Award

 

Congrats to Raelenna Ferguson, Broker Associate at Realty Executives of Cape Country, in Cape Girardeau, Missouri who was recently awarded the Good Neighbor Award from the the Missouri Association of Realtors.

The Good Neighbor Award recognizes and rewards REALTORS® across the state of Missouri for their dedication to local communities and volunteer service. The winner of the annual Missouri Good Neighbor Award receives $2,500 for his or her charity, as well as statewide recognition.

Ferguson was honored for her local non-profit One City, an organization that works to better racial reconciliation and socio-economic divides. Its mission is to create space and opportunities that unite the community through community gatherings and development, job training and employment, and child enrichment opportunities.

Beyond One City, Ferguson and her family have a passion for international mission work, traveling to Haiti and Africa. Ferguson strives to enhance One City and spread the message of unity throughout Missouri and internationally.

Along with her charitable work Ferguson continues to build her real estate business and real estate team concept. Ferguson received her real estate license in 2004 and developed her own team in 2015. Her hope is to continue to provide exceptional service and build a team that is truly excited and thankful to be in the real estate industry.

Get Connected With New Realty Executives Technology

Realty Executives strives to provide our brokers and agents with the top technology to help keep you connected to your clients and create a seamless experience. In our comprehensive suite, we have several tools that will set you up for success and enhance your productivity. Take a look below for a breakdown of each of our new technology tools.

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What Today’s Real Estate Agents Want

When communicating with agents, it can be hard to create the right messaging and provide the right tools for different work forces. As a brokerage looking to recruit the agents, you must keep in mind your audience, as different generations prefer varying methods of communication and work culture.

Millennials value flexibility and culture fit over commission splits, in comparison to Gen X and Baby Boomers ranking it at the top. Agents across all generations (70% avg.), feel it is important for brokerages to provide them with technology tools, as the tools continue to be a critical part of the transaction.

In today’s real estate industry, millennials have a tremendous impact. They make up the largest (56 million) workforce in the U.S. and brokerages are having to change their ways of recruiting.

All generations bring different values and needs to the real estate industry, which can be difficult and frustrating to navigate.  Check out the infographic to help break down what brokerages should focus on today to recruit the agents they want.

Originally published on dotloop.com

How to Use LinkedIn to Recruit Real Estate Agents

Originally published on dotloop.com

Every real estate broker or team lead knows that recruiting new agents is an ongoing challenge as you grow, but just getting warm bodies in the door isn’t enough. An effective long-term strategy requires the recruitment of the right kind of people — agents whose personalities and philosophies fit your brokerage’s core culture.

Brokers have many ways to identify, connect with and actively recruit ideal agents. One effective channel that’s often overlooked, however, is LinkedIn.

Although Facebook’s active participant numbers (2.23 billion) clearly overshadow the business social site’s active ranks (500 million), most LinkedIn members use the platform for one purpose: to further their careers.

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Realty Executives Leadership Strong Presence on the Arizona Association of REALTORS® 2019 Board

Realty Executives is proud to be well represented on the leadership team for the Arizona Association of Realtors® (“AAR”) with 75 percent of the team being represented by Realty Executives. The board is elected by association members and leads AAR in its goals and legislative discussion.

AAR is the largest trade organization in Arizona, representing more than 50,000 Arizona Realtors®. The association works to better the profession of real estate and is dedicated to the protection of private property rights and best interests of Arizona Realtors® in legislation. Members meet to discuss regional and national issues and to support other real estate professionals. AAR strives to provide top education and training for its members and several other benefits.

Patrick Lewis, Regional Development Director of Realty Executives Camelback, serves as the 2019 AAR President. Lewis has been a Realtor® since 2002, serving the Phoenix and Scottsdale areas. In 2014, Lewis also served as President of Scottsdale Area Association of Realtors.

Mary Roberts, Realtor® at Realty Executives Lake Havasu City, serves as 2019 President Elect with her rotating to the AAR President role in 2020. Roberts is in her 30th year as a real estate professional. She served as President of Lake Havasu Association of Realtors® in 2013 and President of the Lake Havasu Chapter of the Women’s Council of Realtors® twice, 2010 and 2015. She also served as AAR Treasurer in 2017.

Gary Nelson, Delegated Associate Broker at Realty Executives of Flagstaff, serves as the 2019 Treasurer for AAR. The life-long Flagstaff resident became a Realtor® in 1994 and a Broker in 1998. He has served on the board of directors for the Flagstaff Chamber of Commerce and received multiple real estate certifications.

“The Realty Executives network takes pride in our commitment to be thought leaders and innovators,” said Patrick van den Bossche, president of Realty Executives International. “Having Realty Executives lead the 2019 board of the Arizona Association of Realtors® is a true testament of our dedication to the profession, helping lead the way for the Arizona real estate community.”

Best Ways to Stay Connected to Your Referrals

After a successful sale, it’s always a good idea to keep in contact with that client. But when is the best time to follow-up and when does your outreach become too much or not enough? Real estate agents grow a large portion of their business from existing clients giving referrals, whether it’s a friend telling a friend or a client posting your name on social media next to their new home. It can be tricky, but here are a few tips on how you can keep in contact with your referral network without becoming a pushy salesperson.

Keep it relevant

No one likes letters, postcards or emails that are not going to help or inform them in any way. Don’t just send something to get your name in front of them, send material that the consumer will open and use. Price updates, housing trends or holiday greetings are all examples of emails or mailings that your client can appreciate and/or find useful.

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