Category Archives: Real Estate

Digital Marketing Tips to Create a Killer Open House

Run a Facebook Live Stream

Imagine a buyer across town sees your listing, loves the layout, the price and the location but can’t make it to your open house. She may flag it for later review or even email you, but, soon, she’s off to the next page view and your listing blurs in with the rest.

Now imagine that same buyer sees the same house on your Facebook Live video. She wants to know how big the master closets are, so you walk her through the master suite in real time on a virtual tour. She books an appointment to see the house in person. After the open house, you post your video on your site for additional engagement, and you get two more offers.

A virtual open house is a game-changer, especially when you factor in weather, compressed sale durations and picky sellers who may be averse to hosting a flood of strangers into their home.

Tease with Video Email

If you’re not comfortable with a live stream or you don’t have a big social following, you can still capture buyers’ attention with a video that you pre-record and directly embed into emails sent out prior to the open house. A video featuring a short tour of the house creates an inviting way to pre-sell your prospects on the best attributes of the house.

Capture Leads with a Digital Sign-In

Have you ever received a hot lead only to find out you missed the phone number or email due to a prospect’s sloppy handwriting on the open house sign-in sheet? Create a great first impression by using a digital sign-in sheet on a tablet or laptop. Inform your guests that they’ll receive email updates on the property when they sign into your event. Or team up with a local coffee shop and offer free coupons for those who sign-in.

Time It to Drive Traffic

Veteran agents and brokers know that a crowded open house only stirs a sense of urgency among buyers. One great way to drive traffic is to make the listing active on a Thursday, block all showings Thursday and Friday, then host your open house on Saturday.

Virtually Stage Every Room

Several apps allow virtual staging of the home’s interior in a variety of décor styles. If a home buyer can visualize the space in a décor style more in line with their wants and needs, they’re more inclined to engage.

After the guests leave, email the images that resonated most. Even if you offer digital staging options, you might also print out old-school floor plans of each room with measurements to help buyers envision their furniture placement.

Get an Exclusive as a Premier Agent

By claiming a property listing on Zillow, you can include details about your real estate open house for free and engage with millions of home shoppers on the largest real estate network on the Internet. Zillow Premier Agents appear as the exclusive agent for the listing.

Create a Single Property Website

Remember, most open house attendees are visiting several houses, making the recall of each property’s features and location a bit of a memory game. To help your listing stand out from the crowd, create a single property website with multiple photos of the house. Then, hand each guest a flier with a short URL link or QR code linking to the site once they leave the house.

Open houses can be a great way to market yourself and the home you are showing so make sure to reach as many consumers as possible using these digital marketing tips!

originally published on dotloop.com.

Available Now on PrimeAgent: The Four Pillars of Realty Executives

At Realty Executives, we dedicate ourselves to the four pillars of our value proposition: Brand, Technology, Concierge and Training. Each one of these pillars plays an integral role in every enhancement we make for our network, with the ultimate goal to maintain healthy company growth and a successful future for all. Our network is made up of innovators and entrepreneurs, which is why for over 50 years Realty Executives has been the trusted real estate expert by the most productive, efficient and successful professionals. The four pillars of our value proposition are a true representation of why our network continues to choose Realty Executives as the place to call home.

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Four Ways to Prep Your Home for a Summer Getaway

Whether you’re itching to take the vacation of your dreams or you’re ready for a fun getaway with the whole family, summer is perhaps the best (and most popular) time of year to travel. But leaving your home for any period of time comes with some precautions that you should take to ensure your property remains safe and sound while you’re away. Here are some tips for prepping your home for a summer vacation.

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What Retirees Should Consider When Buying a Vacation Home

Owning a vacation property can enhance your life and give you the chance to retire to a location you enjoy. But it’s not something to be done without plenty of preparation and a full understanding of the benefits and disadvantages of dual property ownership. If you’re a senior, you must be especially diligent in selecting your second home.

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Realty Executives Claims Ten Spots In Annual T3 Sixty Mega 1000 Report

 

Realty Executives is pleased to report that 10 top brokerages ranked in the newly released T3 Sixty Mega 1000. The second annual report ranks the nation’s top 1,000 brokerages, the top 20 franchisors and the top 20 holding companies by annual sales volume, transaction sides and agent count. Sales volume is used as lead ranking criteria, as it is a core metric to calculate commissions, fees and revenue, making it a reflection of a company’s overall strength.

The following Realty Executives brokerages were featured in the Mega 1000:

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How to Lead Your Real Estate Team to Success

As a leader of a real estate team, you are likely always trying to find new ways to inspire growth and motivation in your agents. But often it can be difficult to figure out how to do so. Whether your team is large or small, you are new or experienced in your leadership role, there are plenty of ways you can lead your team to be as successful as they can be. Here are some tips for how you can use your leadership position to drive your real estate team to success.

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Realty Executives Associates of Knoxville Celebrates 40 Years of Success

Realty Executives Associates, the prominent and market leader brokerage in Knoxville, is celebrating 40 years with Realty Executives successfully serving the residential needs of the East Tennessee community. Led by President Steve Fogarty and his partners, Pat McGill, Tony Rodgers, Greg Cates and Susan Varner, Realty Executives Associates has seen decades of growth and continues to be one of the most productive and professional brokerages decades of success and continues to be s of Realty Executives and in its market.

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Five Places to Buy a Home in Canada in 2019

Canada has been an increasingly popular area for real estate investment for decades, and this trend isn’t expected to die down anytime soon. From the Rocky Mountains to French Quebec to the West, there is an area in this country for every interest. Keep reading to learn all about some of the best places for real estate investment in Canada this year.

Sherbrooke, Quebec

Sherbrooke, where property is cheap when you buy and is all but guaranteed to increase in price when you sell. Whether you’re a homeowner looking to rent out your property or a real estate investor looking to buy low and sell high, this city is the ideal place to start. In the past year alone, property value increased by an average of over 20 percent. Residents love the area as it’s a happy medium between an urban environment and a natural setting, making it a great place to live for young professionals and families alike.

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Hard-hitting Questions to Ask Your Real Estate Agent

Far too many buyers and sellers hire the very first real estate agent they contact. But real estate transactions are a big deal, and you deserve the best possible representation. Before you choose your real estate agent, invest some time in researching multiple agents and finding the agent that best suits you.

First, do your homework! You should be able to learn a lot about your agent candidates online. Including things like:

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The Pros and Cons of Having an Open House

Most sellers expect their real estate agent to hold at least one open house while their house is on the market. But are open houses really necessary? Do open houses really sell homes?

Let’s look at the pros and cons of open houses so you can decide for yourself if an open house should be part of your marketing plan.

Pros:

Exposure

Holding an open house provides exposure for your listing. Your real estate agent will advertise the open house on real estate websites, on social media, in industry networks, and perhaps even in print.

This advertisement gets more eyes on your listing. And the more people who see your listing, the more likely you are to find the right buyer.

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