As we celebrate our roots and future successes, we take a look back at the history of Realty Executives and the significant times that changed our course and helped us get to where we are today.
Founded in 1965, Realty Executives is one of the largest and most established real estate franchisors in the industry. With over 500 offices and 8,000 agents, it is the only brand that is named after its people- the Executives.
1965: Dale Rector launches Realty Executives in Phoenix, AZ and creates the first ever 100% concept in real estate
Dale Rector, founder of Realty Executives and creator of the first 100 percent commission concept, had a vision unlike any other. He wanted to create a company that put people first, the agents and brokers that built the brand, not the corporate office. He saw a pattern of high commission splits and low profits for agents that he knew was not the way business should be. He set out to make a change. Fifty five years later, Realty Executives continues to innovate, thrive and adapt to the market, with Dale’s vision in the forefront. Realty Executives started as an industry disruptor, became an industry leader, and continues the legacy of the most professional and productive agents serving home buyers and sellers throughout the world.
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