Realty Executives Elite Homes
Realty Executives, one of the largest and most established franchises in the real estate industry, is rolling out an aggressive international expansion plan that includes acquisition of both franchisors and large scale brokerages in the US and beyond.
This announcement follows the completion of a total company transformation, which involved reorganizing the internal team and changing the way the company operated since the onset of the great recession ten years ago. This transformation has been led by True North Companies who acquired the franchisor in May of 2014.
True North Companies, with almost 1,000 franchisees across its brand portfolio, brings a fresh new vision to Realty Executives that focuses on disrupting the old school thinking common to the real estate industry. It implemented this vision by turning over the majority of the existing management team and adding significant technology resources. It also eliminated the system's significant reliance on third party vendors for many of its core business functions by leveraging in house technology expertise to build a proprietary system aggregating essential business functions into one convenient platform called Prime Agent. A soup to nuts solution, Prime Agent includes websites or brokers and agents, lead and contact management, email broadcast and campaign automation , mobile marketing, and automated listing campaigns, which enable agents to populate everything from emails to flyers and postcards with their listings at the click of a button. Realty Executive franchisees have reported the tool saving them significant time in marketing and lead follow up, stating efforts that used to take around two hours can literally be accomplished now in minutes.
"While we have acquired and grown several successful franchise organizations, this is our first acquisition in the real estate industry" explains David Tedesco, founder of True North Companies and Realty Executives CEO. "This worked to our advantage as we have brought our vision to a business that has been, like the industry, a laggard in innovation and evolving with the digital age."
With True North Companies' significant capital and human resources, it plans to pursue acquisition opportunities in select expansion markets immediately, launching an aggressive advertising campaign which will start in November and continue throughout 2017.
Established in 1965, Realty Executives International is one of the largest and most established real estate franchise systems in the world today, with over 8,000 agents and 500 offices globally The company offers disruptive, flexible pricing models for unrivaled mobile technology, business tools, training and service while providing protected territories to qualified franchisees worldwide.
The Scottsdale based, privately held company has been ranked as a leader in the real estate industry by publications like Entrepreneur, Success and Inc. magazines. For additional company information visit www.RealtyExecutivesEliteHomes.com.
Are you a Real Estate Agent looking to join one of the fastest growing brands in NJ?
We’re not just agents, we’re local experts. We know the neighborhoods we serve. We know who built the homes in our communities. We know the area’s development plans and zoning details. We know the schools and local businesses. We know the other real estate brokers in town and their agents. And we know how to protect buyers and sellers. But perhaps most importantly, we know that a community thrives when a family makes it their home — a home that you help them find.
Understand the difference between "listing prices" (what sellers are asking for) and "sold prices" (what buyers are willing to pay).
By comparing these price trends, you'll have a good idea of where the market is heading. The median listing and sold property prices are calculated based on the market activity each month.
Some sales are not immediately available from public records. As they become available, the data are updated.
The number of active listings in NUTLEY (07110) dropped by 10.6% from the previous month.
The median number of days active properties have been listed is 77.
The number of sales in June dropped by 51.5% from the previous month.
The percent of unoccupied properties is very low in NUTLEY (07110) . It is -11.24% below the national average.
The percent of rental properties in NUTLEY (07110) is 12.34% above the national average which is typical for urban areas.
16 Cathedral in Nutley SOLD
Broker/Owner
Realty Executives Elite Homes
862-228-0554
Licensed In: NJ
This Single-Family Home located at 16 Cathedral Avenue, Nutley, NJ is currently for sale and has been listed on Trulia for 215 days. This property is listed by REALTY EXECUTIVES ELITE HOMES for $449,900. 16 Cathedral Ave has 3 beds and 3 baths. The property was built in 1936. 16 Cathedral Ave is in the 07110 ZIP code in Nutley, NJ.
There is no doubt that digital marketing and an “algorithm” just put TRUMP in the white house, this is not the first time digital media got a president elected, Obama was elected in 2008 once again beating out Hillary because his team understood the Algorithm of that time.
Since 2008 the web & social media has grown exponentially and also a new group of viewers and participants in digital media have grown up and are adaptive to today's digital networks, we also have better data collection feeds and better analytics, heatmaps and so on basically we have better technology in 2016 than we had in 2008.
Look at the social media tools we have today to spread a message and build brand, Facebook, Instagram, SnapChat, Twitter, GOOGLE+, Tumblr and there are more social media channels emerging every day and all these tools are ways to measure popular opinion and sway perception, see I’m not in the Real Estate business these days I am in the “Perception Management” business and "Predictive Marketing" when I’m selling Real Estate in NJ.
You have all heard the phrase one time or another “Target Marketing” well it’s even more accurate these days let’s take the Real Estate business for instance here are the things you need to know and any agent with a little knowledge and know how can do this, you need to build personas of your ideal clients, and then you will know how to market to them. And to build that persona you need to ask the following questions:
The more you know the better!
Are you getting the idea here? and here is what you can do with all that info not just only knowing which clients you want to work with but also it will help you spend less money, for example what if you could mail 10 postcards out and get 1 client rather than mailing 1000 postcards out just to get that same 1 client? Makes sense right?
Ok Matt so what does that have to do with TRUMP being president? I’ll tell you, Trump had a digital strategist on his team seek out the people they need to target and market too in order to reach 270 Electoral College votes, that’s it! And it went under the wire out of the normal process of campaigning and they shifted where they needed to be via, Social, Direct Mail and TV ad buys etc. and they spent way less money building a successful campaign and spent a lot less time doing it, I used to hear people say “Real Estate is a numbers game” NO! Now it’s the “Correct Numbers Game” I am a big believer of the 80/20 rule and I adopt it to my business and yes my friends there is definitely an Algorithm to selling Real Estate today in this market place.
Matthew De Fede is Broker/Owner of Realty Executives Elite Homes in Nutley NJ and also a 30 Year Veteran of the Advertising & Digital Marketing field consulting with clients such as JPMorgan, Guggenheim, Merck, Roche & Web MD. You can download and listen to his podcost "The Digital Marketing Pro" here.
Realty Executives Elite Homes in Nutley Has The Best Online Presence In Northern New Jersey, And is the only Realty Executives Office Located in Nutley New Jersey 12 Miles Outside of New York City We Focus On NYC Home Buyers Looking For Family Friendly Homes in Essex County, Bergen County & More. We Have Homes in Nutley, Belleville, Clifton New Jersey.
Each office independently owned and operated.
