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Real Estate Brokerages Must Become A Media Company These Days.

(Published on - 12/3/2016 3:09:37 PM)

Real Estate Brokerages & Agents Must Become Media Companies.

 

 

The Real Estate industry has changed in the last decade and Brokers & Agents must learn to adapt and exploit the technology.

 

It all started back in the mid 90's when I was a Sr. Art Director for About.com (before I was an agent) the Dot Com Scene in NYC and California was booming and at that moment when that first agent photocopied a listing and emailed it to a client that very moment is when the Real Estate world changed.

Yes! and now we fast forward to 2016 and emails are just what they are e-mails, however, the Real Estate industry has to adapt and what I mean by that is from the agents all the way up the food chain to the broker/owner, technology and the ability to create media on the fly has changed the game of buying and selling real estate, with sites like Zillow, Trulia & Realtor .com buyers and sellers are more empowered more than they were ever before.

The modern day brokerage needs to be a "Media Company" as well, creating content, writing articles, submitting PR, putting in events and using Podcasts & Videos to market and promote their brand and every agent must be familiar with the new tools of the trade and the good news is that it's in your hand or pocket every day it's called a Cell Phone.

You now have the ability to take a listing, take photos and write a blog about the home and then share it to all your social networks even before you put it on the MLS but that is not enough you need to saturate your local market and become the go-to agent in that community and new media social media emerging media whatever you want to call it is a must. For anyone just becoming and agent and wants to dive into this business you must adapt to the technology here are a couple of things, you can start with.

 

 If I were a new agent the first thing I would do is this:

  1. Setup a website with the ability to blog and also have an IDX connections
  2. Setup your Social Media Accounts: Facebook, Twitter, GOOGLE+. Instagram
  3. Setup your YouTube Channel
  4. Produce a podcast (optional)

And now once you have that all setup focus locally and start creating "Hyper Local" content

at least 2 times per week (I prefer daily) and once you write that blog, take that video you can use it across your different channels learn how to use search engines and move forward with it. I tell my agents to do something at least once a day to move your goal forward and the best thing is Realty Executives Prime Agent Suite offers up a lot of this technology for our Executives. Every agent at Realty Executives Elite Homes has the ability to be a media powerhouse from day one.

If you have any more questions about Realty Executives and our technology please call me at 862-228-0554

 

Get A Copy Of Our Digital Marketing Guide For Agents Here

 


Office Space For Rent in Nutley New Jersey - Totally Renovated

(Published on - 12/3/2016 2:39:05 PM)

Office Space For Rent in Nutley New Jersey - Totally Renovated

 

office space for rent in Nutley NJ

LOCATED ON NUTLEY'S MAIN DRAG (FRANKLIN AVE) THIS TOTALLY RENOVATED 2ND FLOOR OFFICe HAS 3 PRIVATE OFFICES WITH A RECEPTION AREA & CONFERENCE ROOM AND PRIVATE BATH, COMES WITH 2 PARKING SPOTS AND LOTS OF STREET PARKING CONTACT ME AT 862-228-0554 FOR A PRIVATE SHOWING.


REALTY EXECUTIVES ELITE HOMES ANNOUNCES AGGRESSIVE GROWTH STRATEGY

(Published on - 11/27/2016 7:34:20 PM)

Realty Executives, one of the largest and most established franchises in the real estate industry, is rolling out an aggressive international expansion plan that includes acquisition of both franchisors and large scale brokerages in the US and beyond.

 

This announcement follows the completion of a total company transformation, which involved reorganizing the internal team and changing the way the company operated since the onset of the great recession ten years ago. This transformation has been led by True North Companies who acquired the franchisor in May of 2014.

True North Companies, with almost 1,000 franchisees across its brand portfolio, brings a fresh new vision to Realty Executives that focuses on disrupting the old school thinking common to the real estate industry. It implemented this vision by turning over the majority of the existing management team and adding significant technology resources. It also eliminated the system's significant reliance on third party vendors for many of its core business functions by leveraging in house technology expertise to build a proprietary system aggregating essential business functions into one convenient platform called Prime Agent. A soup to nuts solution, Prime Agent includes websites or brokers and agents, lead and contact  management, email broadcast and campaign automation , mobile marketing, and automated listing campaigns, which enable agents to populate everything from emails to flyers and postcards with their listings at the click of a button. Realty Executive franchisees have reported the tool saving them significant time in marketing and lead follow up, stating efforts that used to take around two hours can literally be accomplished now in minutes.

"While we have acquired and grown several successful franchise organizations, this is our first acquisition in the real estate industry" explains David Tedesco, founder of True North Companies and Realty Executives CEO. "This worked to our advantage as we have brought our vision to a business that has been, like the industry, a laggard in innovation and evolving with the digital age."

With True North Companies' significant capital and human resources, it plans to pursue acquisition opportunities in select expansion markets immediately, launching an aggressive advertising campaign which will start in November and continue throughout 2017.

Established in 1965, Realty Executives International is one of the largest and most established real estate franchise systems in the world today, with over 8,000 agents and 500 offices globally The company offers disruptive, flexible pricing models for unrivaled mobile technology, business tools, training and service while providing protected territories to qualified franchisees worldwide.

The Scottsdale based, privately held company has been ranked as a leader in the real estate industry by publications like Entrepreneur, Success and Inc. magazines. For additional company information visit www.RealtyExecutivesEliteHomes.com.


Real Estate Jobs in Nutley NJ, Real Estate Agents Needed in NJ

(Published on - 11/27/2016 12:51:29 AM)

Real Estate Jobs in Nutley NJ, Real Estate Agents Needed in NJ

Are you a Real Estate Agent looking to join one of the fastest growing brands in NJ?

 

We’re not just agents, we’re local experts. We know the neighborhoods we serve. We know who built the homes in our communities. We know the area’s development plans and zoning details. We know the schools and local businesses. We know the other real estate brokers in town and their agents. And we know how to protect buyers and sellers. But perhaps most importantly, we know that a community thrives when a family makes it their home — a home that you help them find.

 

To Learn More About What We Offer Click Here


The Nutley Real Estate Report Housing Market Trends

(Published on - 11/22/2016 9:51:24 PM)

The Nutley Real Estate Report

 

Housing Market Trends - Sold vs. Listed

Understand the difference between "listing prices" (what sellers are asking for) and "sold prices" (what buyers are willing to pay).

By comparing these price trends, you'll have a good idea of where the market is heading. The median listing and sold property prices are calculated based on the market activity each month.

Some sales are not immediately available from public records. As they become available, the data are updated.

Chart Temporarily Unavailable

 

 

 

Housing Inventory Trends

Chart Temporarily Unavailable
 

The number of active listings in NUTLEY (07110) dropped by 10.6% from the previous month.

The median number of days active properties have been listed is 77.

The number of sales in June dropped by 51.5% from the previous month.

 

 

Property Ownership

Chart Temporarily Unavailable

The percent of unoccupied properties is very low in NUTLEY (07110) . It is -11.24% below the national average.

 

The percent of rental properties in NUTLEY (07110) is 12.34% above the national average which is typical for urban areas.


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