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The Algorithm of Real Estate & How It Helps Sell Your Home.

(Published on - 2/28/2017 10:04:10 PM)

Does the time of year predict whether or not a home will sell these days? NO it does not the algorithm does!



There is no doubt that digital marketing and an “algorithm” can predict many things, did you realize that everything has an Algorithm? Life itself has an algorithm, so what is an Algorithm?


We are the First Brokerage in NJ if not the country that claims we are the "Algorithm" Brokerage.


Since 2008 the web & social media has grown exponentially and also a new group of viewers and participants in digital media have grown up and are adaptive to today's digital networks, we also have better data collection feeds and better analytics, heat maps and so on basically we have better technology in 2016 than we had in 2008 and we have a better prediction marker than ever before, basically we can track your habits and know when you are going to sell your home or when you are going to buy a home, the trick is knowing how to tap into that data.


Look at the social media tools we have today to spread a message and build brand, Facebook, Instagram, SnapChat, Twitter, GOOGLE+, Tumblr and there are more social media channels emerging every day and all these tools are ways to measure popular opinion and sway perception, see I’m not in the Real Estate business these days I am in the “Perception Management” business and "Predictive Marketing" when I’m selling Real Estate, We can track your behaviors and we know when the right time to contact you is by tracking all these data points and reviewing our internal analytics but that also helps us target buyers for your home, for example, if you are selling a 2 bedroom 1 bath home in Nutley that would be considered a "Starter" home, we then look at our database and find someone who has been looking at 2 bedroom starter homes in Nutley and we look at their behavior, have they been looking lately are they active across our network? have they saved the property info? did they speak to a mortgage person etc. etc. this is all part of our "Sales Algorithm" sounds simple but it can get very complicated and you have to have the systems in place in order to track customers.


These systems and tactics are the following:

Retargeted Marketing, Analytical Data, Search Engine Marketing & Search Engine Optimization, Landing Page or Squeeze Page Marketing, Online Social Interaction and perception Management for Brand Building, none of this existed before 2001 either! neither did any of the social networks!


You have all heard the phrase one time or another “Target Marketing” well it’s even more accurate these days let’s take the Real Estate business for instance here are the things you need to know and any agent with a little knowledge and know-how can do this, you need to build personas of your ideal clients, and then you will know how to market to them. And to build that persona you need to ask the following questions:


  • What is the age of your client?
  • What do they do for a living?
  • How much money do they make?
  • How many kids do they have if any?
  • What type of food do they like?
  • Where do they shop?
  • What do they watch on TV?
  • What are their likes and dislikes?
  • Where do they live?
  • Where do they want to live?
  • What is there favorite color?
  • Etc. Etc.


The more you know the better!

Are you getting the idea here? and here is what you can do with all that info not just only knowing which clients you want to work with but also it will help you spend less money, for example, what if you could mail 10 postcards out and get 1 client rather than mailing 1000 postcards out just to get that same 1 client? Makes sense right?


And how can we forget Mobile they give us some of the best and most data points on how to track and drive people toward our brand, if you can interrupt them on their device you can get their attention, mobile is everything these days and it's only to become even bigger.


"Realty Executives Elite Homes is A Technology Company That Markets Real Estate!"


Matthew De Fede is Broker/Owner of Realty Executives Elite Homes in Nutley NJ and also a 30 Year Veteran of the Advertising & Digital Marketing field consulting with clients such as JPMorgan, Guggenheim, Merck, Roche & Web MD.  You can download and listen to his podcast "The Digital Marketing Pro" here.



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