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REALTY EXECUTIVES ELITE HOMES ANNOUNCES AGGRESSIVE GROWTH STRATEGY

(Published on - 11/27/2016 7:34:20 PM)

Realty Executives, one of the largest and most established franchises in the real estate industry, is rolling out an aggressive international expansion plan that includes acquisition of both franchisors and large scale brokerages in the US and beyond.

 

This announcement follows the completion of a total company transformation, which involved reorganizing the internal team and changing the way the company operated since the onset of the great recession ten years ago. This transformation has been led by True North Companies who acquired the franchisor in May of 2014.

True North Companies, with almost 1,000 franchisees across its brand portfolio, brings a fresh new vision to Realty Executives that focuses on disrupting the old school thinking common to the real estate industry. It implemented this vision by turning over the majority of the existing management team and adding significant technology resources. It also eliminated the system's significant reliance on third party vendors for many of its core business functions by leveraging in house technology expertise to build a proprietary system aggregating essential business functions into one convenient platform called Prime Agent. A soup to nuts solution, Prime Agent includes websites or brokers and agents, lead and contact  management, email broadcast and campaign automation , mobile marketing, and automated listing campaigns, which enable agents to populate everything from emails to flyers and postcards with their listings at the click of a button. Realty Executive franchisees have reported the tool saving them significant time in marketing and lead follow up, stating efforts that used to take around two hours can literally be accomplished now in minutes.

"While we have acquired and grown several successful franchise organizations, this is our first acquisition in the real estate industry" explains David Tedesco, founder of True North Companies and Realty Executives CEO. "This worked to our advantage as we have brought our vision to a business that has been, like the industry, a laggard in innovation and evolving with the digital age."

With True North Companies' significant capital and human resources, it plans to pursue acquisition opportunities in select expansion markets immediately, launching an aggressive advertising campaign which will start in November and continue throughout 2017.

Established in 1965, Realty Executives International is one of the largest and most established real estate franchise systems in the world today, with over 8,000 agents and 500 offices globally The company offers disruptive, flexible pricing models for unrivaled mobile technology, business tools, training and service while providing protected territories to qualified franchisees worldwide.

The Scottsdale based, privately held company has been ranked as a leader in the real estate industry by publications like Entrepreneur, Success and Inc. magazines. For additional company information visit www.RealtyExecutivesEliteHomes.com.

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