Realty Executives Elite Homes
This home at 41 Hetherington was a standout from top to bottom and the market knew it. From launch to first tours, we secured multiple
How 41 Hetherington Rd in Nutley Sold for $51,000 Over Asking: A Masterclass in Modern Real Estate Marketing
When a home is exceptional, the market responds. But when the marketing behind it is just as strong? That’s when you stop selling homes and start setting the bar.
That’s exactly what happened at 41 Hetherington Rd in Nutley, a beautifully updated property we listed at $829,000—and ultimately sold for $880,000, a clean $51,000 over asking.
No gimmicks, no luck. Just strategy, execution, and a buyer pool that couldn’t look away.
Understanding the Property: A Nutley Gem With Real Buyer Appeal
41 Hetherington wasn’t just another listing. It was the type of home that hits every note today’s buyer looks for:
In short: a move-in-ready home with character. Buyers love that.
But here’s the truth most agents don’t say out loud:
Even a great home can underperform with mediocre marketing.
This one got the opposite.
We didn’t just toss 41 Hetherington onto the MLS and hope for the best.
We engineered demand before the listing even went live.
The home was rolled out through our full Spotlight Elite program—my signature high-visibility launch built for one purpose: sell fast and sell high.
We positioned the home not just as a property, but as a lifestyle.
Nutley buyers respond to narrative—NYC commuters, families upsizing, locals upgrading—and the copy spoke directly to them.
No cellphone photos. Ever.
We used magazine-grade photography and a cinematic walkthrough to ensure the home looked as sharp online as it did in person.
We pushed the property across:
The goal was simple: get this home in front of the exact buyers who were already hunting in Nutley.
Before the public open house, we activated our private buyer network.
Qualified buyers.
Zero tire-kickers.
All urgency.
Open House Weekend: Controlled Chaos (The Good Kind)
By the time the doors opened, momentum was already rolling.
We saw:
Buyers weren't asking, “Do I want this home?”
They were asking, “How fast can I act so I don’t lose it?”
That’s the difference between a listing and a launch.
After a flood of interest, the right buyer stepped up fast with an offer that reflected the competitive landscape we’d created.
Result:
$880,000 sale price on an $829,000 listing.
That’s the power of marketing that puts your home in the center of the spotlight—not the sidelines.
When the market is shifting and inventory is tight, presentation matters more than ever.
And so does strategy.
At 41 Hetherington, success wasn’t about luck.
It was about:
Too many agents skip steps.
We don’t.
That's why we keep setting records and raising the standard for how Nutley homes are marketed and sold.
If you want:
…then you want a launch like the one we executed at 41 Hetherington Rd.
Nutley is a competitive market.
Your home deserves a competitive advantage.
If you're even thinking about selling—now, next season, or next year—reach out and I’ll walk you through how we can put your home in the spotlight and drive the kind of results we delivered here.
Matthew De Fede
Realty Executives Elite Homes, Nutley’s #1 Brokerage
The Knowledge and Experience You Can Trust
Realty Executives Elite Homes in Nutley Has The Best Online Presence In Northern New Jersey, And is the only Realty Executives Office Located in Nutley New Jersey 12 Miles Outside of New York City We Focus On NYC Home Buyers Looking For Family Friendly Homes in Essex County, Bergen County & More. We Have Homes in Nutley, Belleville, Clifton New Jersey.
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