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We Guarantee You Home Sold in 30 Days or Less!

(Published on - 3/6/2017 2:03:10 PM)

We Guarantee You Home Sold in 30 Days or Less! or you can just walk away from the listing and it will not cost you a penny! Contact me today for more information at 862-228-055.

 

Sell your home in 30 days!

 


Join a growing team of experts!

(Published on - 3/1/2017 2:11:38 PM)


The Algorithm of Real Estate & How It Helps Sell Your Home.

(Published on - 2/28/2017 10:04:10 PM)

Does the time of year predict whether or not a home will sell these days? NO it does not the algorithm does!

 

 

There is no doubt that digital marketing and an “algorithm” can predict many things, did you realize that everything has an Algorithm? Life itself has an algorithm, so what is an Algorithm?

 

We are the First Brokerage in NJ if not the country that claims we are the "Algorithm" Brokerage.

 

Since 2008 the web & social media has grown exponentially and also a new group of viewers and participants in digital media have grown up and are adaptive to today's digital networks, we also have better data collection feeds and better analytics, heat maps and so on basically we have better technology in 2016 than we had in 2008 and we have a better prediction marker than ever before, basically we can track your habits and know when you are going to sell your home or when you are going to buy a home, the trick is knowing how to tap into that data.

 

Look at the social media tools we have today to spread a message and build brand, Facebook, Instagram, SnapChat, Twitter, GOOGLE+, Tumblr and there are more social media channels emerging every day and all these tools are ways to measure popular opinion and sway perception, see I’m not in the Real Estate business these days I am in the “Perception Management” business and "Predictive Marketing" when I’m selling Real Estate, We can track your behaviors and we know when the right time to contact you is by tracking all these data points and reviewing our internal analytics but that also helps us target buyers for your home, for example, if you are selling a 2 bedroom 1 bath home in Nutley that would be considered a "Starter" home, we then look at our database and find someone who has been looking at 2 bedroom starter homes in Nutley and we look at their behavior, have they been looking lately are they active across our network? have they saved the property info? did they speak to a mortgage person etc. etc. this is all part of our "Sales Algorithm" sounds simple but it can get very complicated and you have to have the systems in place in order to track customers.

 

These systems and tactics are the following:

Retargeted Marketing, Analytical Data, Search Engine Marketing & Search Engine Optimization, Landing Page or Squeeze Page Marketing, Online Social Interaction and perception Management for Brand Building, none of this existed before 2001 either! neither did any of the social networks!

 

You have all heard the phrase one time or another “Target Marketing” well it’s even more accurate these days let’s take the Real Estate business for instance here are the things you need to know and any agent with a little knowledge and know-how can do this, you need to build personas of your ideal clients, and then you will know how to market to them. And to build that persona you need to ask the following questions:

 

  • What is the age of your client?
  • What do they do for a living?
  • How much money do they make?
  • How many kids do they have if any?
  • What type of food do they like?
  • Where do they shop?
  • What do they watch on TV?
  • What are their likes and dislikes?
  • Where do they live?
  • Where do they want to live?
  • What is there favorite color?
  • Etc. Etc.

 

The more you know the better!

Are you getting the idea here? and here is what you can do with all that info not just only knowing which clients you want to work with but also it will help you spend less money, for example, what if you could mail 10 postcards out and get 1 client rather than mailing 1000 postcards out just to get that same 1 client? Makes sense right?

 

And how can we forget Mobile they give us some of the best and most data points on how to track and drive people toward our brand, if you can interrupt them on their device you can get their attention, mobile is everything these days and it's only to become even bigger.

 

"Realty Executives Elite Homes is A Technology Company That Markets Real Estate!"

 

Matthew De Fede is Broker/Owner of Realty Executives Elite Homes in Nutley NJ and also a 30 Year Veteran of the Advertising & Digital Marketing field consulting with clients such as JPMorgan, Guggenheim, Merck, Roche & Web MD.  You can download and listen to his podcast "The Digital Marketing Pro" here.


6 Major Mistakes Buyers Make In A Nutley NJ Seller’s Market

(Published on - 2/26/2017 2:20:24 PM)

When you’re looking for a home in Nutley NJ in a seller’s market, you need a plan in place to avoid making mistakes.

The real estate market in Nutley often fluctuates, making it tough to predict whether the market will favor buyers or sellers when it’s your turn to buy. Buyers in a seller’s market can get what they want, but they need to bring their “A” game and be decisive. Here are six common mistakes and how to avoid them.

Homes for sale in Nutley

  • Not making your best offer

The motivation to buy what we want for as little money as possible is deeply engrained in us. So when most people see the listing price of a home, they naturally wonder what they can really get the house for. Offering lower than asking price is a reasonable strategy, especially if the house is overpriced compared with other similar homes in the area, or if it’s a buyer’s market with lots of available inventory. But trying to get a deal when you’re in a seller’s market might not be the best tactic. “In a seller’s market, many buyers do not step up with a strong enough offer,” says David Dubin, a New York broker. “There is usually a shortage of inventory, and the competition is usually fierce. I always encourage a buyer to come in with a strong opening offer.”

  • Over-Analyzing the Purchase Price

Just as impulse-buying a home in Nutley is risky, over-analyzing a home purchase in a seller’s market is ill-advised as well. When you wait too long, “You are at high risk of losing [the home] you have fallen in love with,” says Dubin. Once you’ve determined the type of home you want, the location you desire, and your price range, and finally find a home that meets your qualifications, don’t wait to make an offer. To give yourself more leverage, be prepared to move quickly by having your finances in order — get a preapproval. “Know how much you can truly afford, repair any credit issues, have your down payment in hand, and delay [other] major purchases,” says John Lazenby, president of the Orlando Regional Realtor Association in Florida.

Search For Homes in Nutley NJ

  • Working with an inexperienced agent

In a Nutley NJ seller’s market, it benefits buyers to get all the help they can. If you have a seasoned agent on your side, you’ll probably have a better chance of getting the home you want. Plus, in most cases, buyers don’t pay real estate agents; sellers do. “When you are competing against other buyers in a fast-paced market, it is vital to be ‘offer-ready,’” says Michael Holt, a New York agent. “Working with a real estate professional saves tons of time and stress, as they know the ins and outs of the process and can provide tremendous insight regarding upcoming inventory.”

  • Not being prequalified (or better yet, preapproved) for a loan

You might know that you’ll be approved for a mortgage loan based on your steady income, your low debt-to-income ratio, and your high credit score — but the seller probably doesn’t know that. The only way to prove to the seller that you’re a qualified buyer is to be prequalified from a lender. “Prequalification is absolutely paramount,” says Teka Klopfenstein, a New York agent. “A buyer has zero advantage if they do not have the cash to purchase without a mortgage and haven’t taken the time to speak with a lender.” Not getting prequalified, she says, “sends a message to the seller that the buyer will lag on getting their ducks in order and aren’t taking their house hunting seriously.”

Prequalification means that you simply told your lender your financial story. Preapproval involves submitting a mortgage application, complete with providing verifying documents. “Preapproval from a reputable lender is key,” says New York agent Ryan Stenta. “Presenting this shows the seller that the buyer has already set the wheels in motion and is serious about making [the deal] a reality.”

  • Not being prepared for a bidding war

If there is ever a time when a bidding war in Nutley could be imminent, it’s during a seller’s market. No buyer wants to be involved in such a battle for fear of possibly going over budget. But broker Michael Holt presents this solution for buyers: “Set your search below your max budget to leave room in case of an over-asking bidding war.”

  • Not learning from your mistakes

There’s no shame in learning that your offer has been declined, but it’s easy to get frustrated if your offers are declined repeatedly. Learn from your last transaction(s) so you can move in to your dream home. Stenta says that buying a house, particularly for first-time buyers, is a lot like dating. “You probably have to let a few keepers slip through your fingers, have a couple sleepless nights over it, and then come back with serious intent to lock up the next greatest opportunity in front of you.”

 


Realty Executives Elite Homes In-House Brokerage Services

(Published on - 2/24/2017 5:08:16 PM)

Realty Executives Elite Homes Announces Our

In-House Brokerage Services



We offer a full 360-degree solution for your property marketing and rental units, from listing and showing properties and marketing available units for rent and sale holding open houses and property tours.

 

We provide all the creative, social media marketing print design and website development for your property as well as helping you develop branding and signage and presentations to board members for public outreach and community relationship building.

 

Realty Executives was started back in 1965 in Phoenix Arizona, since then we have grown into an international firm with offices throughout the United States, Europe & The United Arabs Emirates. Currently, we have over 8000 agents across the globe and represent a myriad of residential and commercial and luxury properties. Locally in NJ, we have 18 offices that span Bergen, Essex, Passaic, Union, and Ocean Counties with over 550 plus agents currently, we also have several offices throughout the NYC and the Tri-State area.

 

Realty Executives Elite Homes is unique in its marketing approach and methods being it is one of the very few if only Real Estate Brokerage that houses an in-house Creative Department to create and deploy listing and marketing material across different channels from print direct mail to social media marketing, classified marketing, and digital services.

 

Broker of Record & Owner Matthew De Fede is a 30 year veteran of the Advertising & Marketing world and has spent the last 20 plus years working with large firms as a consultant for ROCHE, WEB MD, JPMORGAN, GUGGENHEIM FUNDS and several other Advertising Agencies his knowledge of the digital marketing space would be key to making this a successful venture.

 

We want to help you make your property as profitable as possible and make it a desirable destination for tenants and home buyers.


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