Realty Executives Elite Homes
It is a good market for both home sellers and buyers right now but we must move forward with caution for the next several months #nutley
I see way to many agents default to the "comp and underprice model" that in my opinion is the mark of a lazy typical agent living from one zillow deal to another.
Why not push the boundries a little with pricing and be a little bit more creative to exceed your clients expectations by using Professional Photography and Professional Video at minimum, we can also throw in some VR tours as well.
I think it comes down to not wanting to do the extra work, go the extra mile and pay a little bit more for creative, photography and visuals to reach more people and get more eyeballs on the property, especailly in times like we are in right now you need to be a Master Marketing Agent.
I only see agents doing this when they have a home that they think is going to net them a guest apperance on HGTV or Million Dollar Listing.
When you list a home and a home owner hires you to do a job you should put out a great product, and everything from the way the sign sits out in front of the house, to your marketing says something about you and your brand.
See More Photos & Price On This Home in Franklin Lakes New New Jersey
As a Broker/Owner of one of the Fastest Growing Real Estate Offices in Nutley NJ, I see how attitudes and expectations of Home Owners have changed, not only within the last 10 years but within the last 5 years.
First, consumers are a lot smarter these days and they see through sites like Zillow & Trulia and they really want professional representation when selling their biggest asset that they have, their home, and in todays market you need to be hire a Pro.
I think the #1 thing a home seller looks for is "Local Market Knowledge, they want to know for sure the agent they choose to sell their home knows the value of their home and they know the area of town well enough to represent that home.
The #2 thing is, how will they market their home, now a days you have to be Tech-Savvy in order to use Social Media & other forms of digital marketing to garner the eye balls of today's consumer, any company that does not understand digital marketing & creative in any industry has a n uphill battle, reputation and referrals can only take you so far and professional photography and video is a must.
I believe #3 would be "Brand" are you a solid brand? do you have a good track record in the community, are you pushy? or are you a knowledge broker? all these I do believe matter.
I still see people that just want to give someone a listing because it's their mother or brother o sister or whatever, but in today's market that can hurt you if they do not know what they are doing, as I always say "Sell the story not the home" today people don't want to be sold, they want to be served.
That is the difference.
Matthew De Fede • Realty Executives Elite Homes • 862-228-0554
Realty Executives Elite Homes in Nutley Has The Best Online Presence In Northern New Jersey, And is the only Realty Executives Office Located in Nutley New Jersey 12 Miles Outside of New York City We Focus On NYC Home Buyers Looking For Family Friendly Homes in Essex County, Bergen County & More. We Have Homes in Nutley, Belleville, Clifton New Jersey.
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