Tag Archives: Millennials

What Today’s Real Estate Agents Want

When communicating with agents, it can be hard to create the right messaging and provide the right tools for different work forces. As a brokerage looking to recruit the agents, you must keep in mind your audience, as different generations prefer varying methods of communication and work culture.

Millennials value flexibility and culture fit over commission splits, in comparison to Gen X and Baby Boomers ranking it at the top. Agents across all generations (70% avg.), feel it is important for brokerages to provide them with technology tools, as the tools continue to be a critical part of the transaction.

In today’s real estate industry, millennials have a tremendous impact. They make up the largest (56 million) workforce in the U.S. and brokerages are having to change their ways of recruiting.

All generations bring different values and needs to the real estate industry, which can be difficult and frustrating to navigate.  Check out the infographic to help break down what brokerages should focus on today to recruit the agents they want.

Originally published on dotloop.com

Top Five Things Millennial Agents Want From Their Real Estate Brand

Technology is embedded into everything millennials do, which means millennials are relying on and expecting technology to enhance the way they work. This expectation has a direct impact on how technology is applied in most industries, including the real estate sector. Continue reading

Why Aren’t Millennials Buying Homes?

Overall, there’s been a lot of discussion about millennial home-buying habits. While the housing market has recovered since the 2008 bust, many millennials are still not buying homes. It’s a divergence from an old pattern in the United States, where home ownership has always been viewed as one of the key pillars to building wealth. According to research from the Urban Institute, home ownership among millennials aged 25 to 34 is eight percentage points lower than baby boomers at the same age and more than eight points lower than Generation X. Continue reading