The rise of remote work has shifted how we think about home office security, and smart real estate professionals are taking notice. With over 42% of the U.S. workforce now working remotely at least part-time, and similar trends emerging across Canada and other countries, homes have become more than just living spaces. They are offices, meeting rooms, and data centers all rolled into one. This transformation presents both challenges and opportunities for real estate professionals and their clients.
Realty Executives International is pleased to announce that it is aligning its ownership structure across Arizona and re-establishing common ownership of the Phoenix and Yuma market territory. This strategic move consolidates Realty Executives’ presence in Arizona under one ownership group, reaffirming its long-term investment and commitment to serving agents and clients statewide. The company started 60 years ago in Phoenix and showcases approximately 5,500+ agents.
If you’re like most agents, you’re always looking for ways to get noticed and connect with clients. But sometimes, it feels like everyone’s doing the same thing, and standing out becomes a challenge.
That’s where a YouTube channel comes in. It’s not just for big brands or influencers. It’s a platform that can help you build trust, showcase your personality, and generate leads.
Thinking about trying it? Great. And the best part? You don’t need tech skills or complicated equipment to get started.
The real estate market is quite competitive, with many realtors offering similar services. To stand out, you’ll need to invest significantly in your public image.
You probably already know this and have a budget allocated toward marketing and promotions. But do you invest in managing your agency, team, or own reputation? Reputation management is one of the most important topics to be aware of as you lead your team to real estate success.
Hosting a real estate webinar or workshop is one of the best ways to generate leads and build trust with potential clients.
But these results will not happen automatically. You’ll need a thorough understanding of your audience and a solid strategy to make your webinar truly successful.
Security deposits – a tenant’s last line of defense against unexpected cleaning fees and a landlord’s safety net for surprise damages. Ideally, when a lease ends, the deposit is returned in full – or, at the least, with reasonable deductions. Unfortunately, the reality is not always such a happy ending.
Realty Executives and the East TN real estate community mourns the loss of Vance Burkey, a well-known leader and the founder of Realty Executives Associates. Burkey passed away in December of 2024 at the age of 89. Born in 1934, Vance dedicated his life to transforming the real estate industry through strong leadership, mentorship, and an unwavering commitment to the success of his agents.
Student housing is one of the most resilient and rewarding real estate investment opportunities available today. With the increasing number of students pursuing higher education globally, the demand for quality accommodations continues to rise. If you have been searching for a way to diversify your portfolio while contributing to societal growth, this could be the perfect avenue for you.
Lifestyle photography is, by nature, aspirational. It shows people the kind of life they could aspire to live if only they reach out and grab it.
When it comes to luxury real estate, that aspirational factor is essential for building a narrative compelling enough for people to act. With its unique focus on ambiance, aesthetics, and experiential potential, lifestyle photography plays a powerful role in selling luxury properties.
With the right lifestyle photography strategy, you can craft an emotionally compelling visual narrative that highlights what life in luxury real estate can look like.
Personal relationships have long been the secret sauce to real estate success: connections lead to new leads, referrals, and repeat business. It is a loop that can, in theory, keep your business growing indefinitely.
In today’s digital age, where technology and social media dominate, the dynamics of building and nurturing relationships—which stand at the core of any effective real estate marketing plan—have evolved significantly. We are not merely contending with an overwhelming influx of data and information, but also witnessing a transformation in the modes of interaction and communication. For real estate professionals, attempting to manage everything single-handedly is a direct route to exhaustion.
