Originally published on dotloop.com
Every real estate broker or team lead knows that recruiting new agents is an ongoing challenge as you grow, but just getting warm bodies in the door isn’t enough. An effective long-term strategy requires the recruitment of the right kind of people — agents whose personalities and philosophies fit your brokerage’s core culture.
Brokers have many ways to identify, connect with and actively recruit ideal agents. One effective channel that’s often overlooked, however, is LinkedIn.
Although Facebook’s active participant numbers (2.23 billion) clearly overshadow the business social site’s active ranks (500 million), most LinkedIn members use the platform for one purpose: to further their careers.
