Realty Executives Elite All Stars Opens in Northern California

Realty Executives Elite All Stars logo next to Broker/Owner William Cering.

Realty Executives International is excited to announce the opening of Realty Executives Elite All Stars, located in Roseville, CA. The newest California brokerage is another successful addition for the real estate franchisor, who renewed their focus on growth and retention in the new year.

Realty Executives Elite All Stars is led by Broker/Owner William Cering, a finance and home mortgage expert. Cering joined the mortgage industry in 1997 after graduating from San Jose State University. Cering advanced quickly in the finance sector, accepting larger roles as the Vice President of Hilltop Financial Mortgage and later Regional Director for Genworth. His experience at Hilltop, which at the time had 2000 employees- 500 who were licensed agents- encouraged him to step into real estate. Over time, Cering earned his broker license and successfully operated an independent, 15 agent brokerage. He is currently a Regional Director with Lincoln Financial.

Cering is eager to start this next chapter in his career and found Realty Executives to be the perfect combination of resources, systems, and flexibility while considering his franchise options.

“David [Celaya] and the entire team at Realty Executives have been great to work with to start this brokerage and brand,” Cering said. “I look forward to representing the Realty Executives name in our local market and building a team of driven and dedicated agents to serve our communities with top-tier service and professionalism.”

Realty Executives International is honored to have like-minded entrepreneurs joining their team and will continue to provide the best support, accessibility, and resources for broker/owners looking to build their businesses.

“Our team believes in healthy, scalable growth with the right franchise partners. To be part of the Realty Executives brand, we look for people and business leaders that relentlessly provide their agents and clients with industry-leading expertise, professionalism, and service,” Patrick van den Bossche, President of Realty Executives International, said. “We are happy to have an experienced real estate and finance professional such as William become a part of the Realty Executives family, and we are eager to see him create his unique culture, business, and brand.”

Realty Executives Elite All Stars opened July 1 and serves the Roseville, Orangevale, and Fair Oaks areas. To contact William Cering or to see current home listings, visit

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