Monthly Archives: January 2020

Real Estate, Real Estate Agents

Realty Executives Southern Living Combines Family Legacy and Women Entrepreneurship

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Realty Executives Southern Living of Sevierville, Tennessee has stayed true to family tradition dating back over 200 years, while growing a business committed to training and leadership. The brokerage, opened in February 2019, has added 18 new agents and grown to be a recognizable brand within the community.

Broker/Owner Krystal Whaley joined Realty Executives after two years of researching real estate franchises. Prior to establishing the franchise, Whaley practiced real estate in California where in 2009 she opened a boutique brokerage, Whaley Realty, which was brought back to Tennessee in 2014.

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Real Estate

Five Ways to Wow Your Real Estate Clients

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Today’s consumer is mobile-first and more educated than ever about real estate. Likewise, they expect and demand that their real estate agents deliver personable, responsive and tech-savvy experiences with complete expertise in their market.

Here’s how to create compelling client experiences before, during and long after the deal has closed.

1. Cater to Your Clientele.

First impressions are mission critical for real estate agents trying to capture the hearts and minds of potential new clients.

Zillow Consumer Housing Trends Report research shows that sellers use these initial impressions to shape and inform their decisions. Specifically, 86 percent say trustworthiness and 81 percent cite responsiveness as “extremely or very important” qualities they seek when selecting an agent. Also, 80 percent favor agents who can serve as experts within a local market.

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