Bruce Nemovitz: “My laser focus has made all of the difference in my success”

Bruce Nemovitz

Bruce Nemovitz is an expert in helping seniors transition into a different lifestyle. “My niche is helping older adults transition from their long-time home to a senior apartment or community. Many times this includes working with their children, who are helping mom and dad. I have a team of professionals all working together to make the senior’s move easy and successful.”

An agent at Realty Executives Integrity, Nemovitz has been a REALTOR® for almost 40 years. “I entered real estate early in my life at age 24. My major in college was pre-med and I truly thought I would become a doctor, but I chose to enter the real estate field and never looked back,” he says.

He went on to establish Bruce’s Team, a trio consisting of his wife, Jeanne Nemovitz, and millennial agent Austin Cole. The team has won multiple awards, including Realty Executives International’s Double Diamond Award, placing amongst the Top 100 in both the Commission and Units categories, and being a member of the Executive Club.

Nemovitz is a prolific author and has published two books on seniors special needs, in addition to serving as monthly contributor to 50Plus Magazine, where he written over 155 articles.

Nemovitz took some time to share some of his learnings with us:

What makes being a real estate agent the right career for you?

I have been blessed with abilities to connect with others. I have a need to truly help my clients, and my senior niche has provided that crucial connection, which in turn gives meaning to what I am doing. Helping families through such a difficult time in their lives is the driving force for Jeanne and me. We both thrive on making real connections with our clients.

What’s your Realty Executives story?  What led you to Realty Executives?

Tom Verette, one of the original franchise owners, made sure I would be one of his first associates and I am ever grateful that his persistence paid off for both of us. I was at a competing company, and Tom called often. He pointed out the advantages of a 100% commission model, which was novel at the time. Fear and uncertainty kept me away for a year or so. Then one day he asked me to stop over and there it was…a sold sign with my name on it. That sealed the deal.

Realty Executives has provided the support, backup and freedom for me to use my imagination. Whenever I have an idea, I can immediately put it into action. At Realty Executives, there is no competitive feeling. Agents help other agents rather than competing with their fellow associate. That way we all benefit. We help each other to reach our full potential. The services provided by our company have given me the courage to try new ways of doing business.

I would recommend Realty Executives to any agent who yearns for meaning, integrity and longevity.

“Most agents at our company succeed and stay for the long haul.”

What factors most attributed to your success over the last year?

Having a focus on a specific niche. All of my efforts were centered on increasing my presence with the senior community. My wife Jeanne, also a seasoned, long-time Realtor®, was the key to our success. We each flourished using our individual skills so that both of us were focusing on different aspects of the total process. As a team, we enjoyed success in doing what we love, helping seniors and their families.

What are your top three lead generation sources?

Referrals, referrals, referrals! Honesty and integrity keep our clients coming back and referring us to others. We always tell the truth, no matter how uncomfortable. Our knowledge of the market is known to our clients and that means referrals.

How do you give back to the community and the real estate industry?  

I am a long-time member of the Optimist Club and was their chairman for 14 years. I am on the Ethics and Arbitration Committee for the Greater Milwaukee Association of REALTORS®. I started Realtor Exchange and Learning (R.E.A.L.), a group for Realtors® from any company to discuss issues that affect us in real time. I mentor an agent in my company. And I also have given away several of my books to senior organizations for those who cannot afford to purchase them.

How would you describe current market conditions in your area?

We are experiencing high buyer demand and low inventory. The most prolific price range is the first-time buyer range of $150,000 to $350,000. The trends are favoring a seller’s market; however, some areas of the city are still having a difficult transition from the recession.

Properties are attracting multiple offers if priced properly. Buyers are frustrated in that they cannot find a property, and when they do, it is sold before they get to see it. Prices are going up modestly at about 5% over the last year.

Bruce Nemovitz can be reached at 262-242-6177 or via email at For more information, visit


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