Neil Mathweg is a social media superstar. He’s a sought-after influencer when it comes to Snapchat for real estate, and he completely dominates Facebook, Instagram, Twitter and all of the big social platforms. However, he is probably most well-known for his podcast Onion Juice.
“Onion Juice provides value to real estate agents who are tired of chasing business, and instead want to attract business,” he explains. “It’s for the real estate agent who wants to challenge the status quo, be an artist, be authentic. It’s for the agent who wants to be a media company that happens to sell real estate.”
Mathweg, who is a REALTOR®, CEO and career developer at Realty Executives Cooper Spransy, started the real estate podcast because he wanted to educate other agents. Topics range from ‘how to start your own podcast’ to ‘how to get real estate listings,’ and he’s been posting episodes every week for over a year now. “Over the course of the year, I’ve noticed new agents really need help. My heart breaks seeing all of the agents coming to the business and then leaving the industry six months to a year later,” he says.
“I’ve noticed that most new agents lack confidence, so I have focused my efforts on teaching them ways to build their confidence. I’ve noticed most agents are led with a hammer, when they should be led with a heart. I’ve also noticed that new agents follow all of the other agents, even if the task doesn’t play to their strengths,” says Mathweg.
“I teach agents to be self-aware, double down on their strengths and forget the rest. I teach agents to have a clear plan and then stay consistent with that plan,” he adds.
Onion Juice can also be a valuable training resource to brokers who are trying to grow their firms, and Mathweg even works with agents and brokers personally. “I’ve met so many agents across the country. I’ve created a huge referral network. I’ve learned more than I’ve taught from this network. It’s also opened the door for agents to join our company. The impact of the show continues to surprise me,” he says.
The podcast has reached 38,000 downloads and Mathweg receives multiple messages from agents on a daily basis. “The best is when someone writes to me about something I taught them and how they are having huge success because of it. That rocks!”
Mathweg is confident that he’ll never run out of things to talk about and is looking forward to hosting Onion Juice for years to come. “I have done so many different things in this business over the last 15 years that I love to share to with others. I love learning and I love teaching what I’ve learnt,” he shares. “I also pay attention to current trends in the market and give my take on those trends,” he adds.
Mathweg has always loved to do things a little differently and he encourages other agents to be creative and think outside the box. “When you challenge the status quo it’s scary. You get a lot of weird looks and some people doubt your approach. But then the results start pouring in and the next thing you know a tribe has been formed. This tribe stands with you and as a result your personal brand goes from being a joke to the next best thing in real estate,” he concludes.