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Sell Your Value First...Then Sell the House

(Published on - 12/18/2018 6:35:05 PM)

 

That’s right. You need to sell your value proposition of why someone should choose to hire you first, and then you can help them buy or sell their home. 

In today’s highly distracting world, it is not enough to just say you sell houses or you are a REALTOR®; you must add value to the process. In order to do that, you need to know what makes you more valuable than your competitor, and how to communicate that effectively. For 20 years I have said, “First we sell ourselves and our value, then we sell a house.” 

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