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Executive Feature | CoCo Boden

(Published on - 6/21/2017 9:58:24 PM)

CoCo Boden: Real Estate Through a Design Eye

Coco Gingrass, newly Coco Boden, began her real estate career with Realty Executives just over 3 years ago. While she enjoys several aspects of the business, Coco is most proud of the relationships she builds with her clients. “The relationships of trust and respect I form with my clients is what fuels me. These are individuals amid one of the biggest financial decisions of their lives. I’m grateful to provide guidance and expertise in their journey.” Not only does real estate provide Coco a level of satisfaction by assisting people in their pursuit of home ownership, it has provided her the ability to build a business that allows her the flexibility to focus on family and earn an income to provide them opportunities.

Coco’s path to the real estate world began while she was pursuing a degree in International Studies. While she was attending school, her parents decided to remodel their kitchen and the rest is history.  As the unofficial “project manager”, Coco discovered she had quite a talent for function and design. Realizing that she needed to channel her passion for interior design into an opportunity, Coco made the decision to pursue a degree in the next closest subject…real estate! With a career in real estate, Coco knew she would be able to use her talent for interior design to help sellers stage their homes or paint a vision for the possibilities to make a property more desirable to buyers.

While working on her degree, Coco reached out to a family friend in the industry. Hoping to be given the chance to “shadow” an experienced Realtor to be able to learn the about the business from the ground up. After spending 6 months supporting real estate sales as an administrative specialist, her hunger for more spurred her into sales. Coco joined Realty Executives Integrity in pursuit of an environment built on support, but also one that allowed her the independence to run a business in a way that best served her clients. Upon finishing her degree, Coco partnered with another Sales Executive at Realty Executives Integrity, Chris Kramer-Nesbitt, forming the Waukesha & Beyond Team.

Coco Boden and her business partner, Chris Kramer-Nesbitt

Over the last year, Coco attributes her team’s success to understanding that her value to the team lies in her administrative oversight and that she actively looks at everyone she meets to see if they would be a good fit for real estate and their team. Coco is keenly aware that first showings now begin online. With this in mind, she is meticulous in staging homes to ensure that the “first showing” is an unforgettable one. “If the photos do not accentuate the best features of a home, it will be more difficult to get the buyers through the door and the listing will linger on the market longer.” Staging is no longer an option in the sales process and our sellers experience this benefit.

Coco enjoys working with first time home buyers, and specializes in the Wauwatosa area. When asked what the current market conditions are in Wauwatosa she emphatically says “It’s a seller’s market! Wauwatosa is a highly desirable neighborhood for buyers of all types due to the lifestyle it offers.” She also notes that there are not enough homes for sale to keep up with the demand.

Coco & her husband Daniel

Outside of work Coco’s favorite things to do are riding her bike around Wauwatosa, spin classes at the gym, and enjoying the summer beer gardens. Recently married, Coco also enjoys spending time with her husband Daniel and their dog Riesling, and relaxing with a glass of wine under the grape vines in their backyard. Coco’s determination to build a successful business through superior customer service; while maintaining a healthy work/life balance is certainly achieving results. 

Visit CoCo's Blog HERE

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