Realty Executives Midwest

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What’s a Pocket Listing?

(Published on - 5/7/2017 5:48:52 PM)

If you’ve been searching for a home or have been considering selling your home, you may have heard the term “pocket listings” from real estate agents or even friends and family. What is a pocket listing? Where did the term come from? How are pocket listings being used today to buy and sell homes?

Pocket listings are homes which are for sale but not yet widely advertised or entered into typical MLS databases. Often an agent will enter into an agreement to sell a home, but will first reach out to their personal and professional network to see if anyone may be interested in a quick, private purchase. Ideally, the agent knows someone or another agent who has a client interested in the home and the whole process of listing and marketing the home is bypassed.

Originally, pocket listings were typically used for extremely high-end luxury properties with a limited pool of buyers, or with celebrities or other buyers/sellers who wished to avoid any publicity surrounding their transaction. But that’s changed a lot in the past few years, especially in competitive markets where there are eager buyers and relatively little desirable inventory.

You might think pocket listings would restrict the sale price of the home. After all, won’t a good home publicly listed attract lots of buyers, resulting in competitive bids? It depends. Once a home is listed in an MLS database, the home is officially on the market. The longer a home sits on the market (i.e. the higher its “days on market” number is), the greater the possibility the home will see price reductions or low-ball offers.

The pocket listing can be a very useful tool for exploring the level of interest in a home. A savvy agent with a good network will often reach out to their database in order to get a sense of whether the listing has real potential. It’s also a great way to drum up excitement about a house, especially if the agent conducts small, exclusive broker showings of the pocket listing. Pocket listing also gives a wary home seller the chance to see if it’s likely the home will sell for a price they can accept.

Experienced agents with deep connections in the community are the go-to choice if you’re interested in discussing the possibility of buying or selling via the pocket listing approach.

Thinking of listing quietly? Want to see if there are any homes out there which are just about to come to the market? We are happy to help you navigate a pocket listing situation. Get in touch today:

Realty Executives Midwest

1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


Spring Selling Tips

(Published on - 4/30/2017 4:50:57 PM)

Realty Executives Midwest

1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


Breathing Easier in Your Home

(Published on - 4/23/2017 7:41:14 PM)

Maintaining indoor air quality is an extremely important but often overlooked component of a living happily in your home. By and large it’s an invisible problem, but the costs can really add up— from high energy bills to creeping health issues.

Many homes have become so energy efficient that they’re also good at trapping dust and other pollutants. Appropriate ventilation is an important aspect of indoor air quality. This includes venting bathrooms, kitchens, and fireplaces directly outside. It’s also vital to try and store industrial chemicals such as pesticides, paints, and harsh cleaners outside of the habitable areas of the home.

Alarms are also a useful way to keep an eye on what you’re breathing. Smoke alarms are a must for home safety, but carbon monoxide alarms are also key to keeping a silent killer at bay. Finally, periodic radon testing is a good idea. Radon, a radioactive gas, is odorless, colorless, and tasteless. It is a known contributor to lung cancer. You can only know how much is in your home by testing.

Of course, one of the most neglected home maintenance chores is regular replacement of air filters. This is surprising, given that changing the filters is typically among the easiest tasks a homeowner can do. What’s more, the simple act of replacing filters increases HVAC efficiency, extends the life of your heating and cooling system, and also lowers energy bills.

The problem’s not the complexity of the task, it’s often remembering to do it. One company hopes to solve this problem and save homeowners time and money. FilterEasy delivers air filters when it’s time to change them. The process is pretty straightforward: First, you select the number of filters for your home. Next, you compile the sizes and choose your filter “grade,” either light allergen, micro allergen, or super allergen.

You can check them online here: FilterEasy 

If you’d like to breathe a little easier in your home, follow up with these minor home maintenance tasks and inexpensive tools. High air quality is also an excellent selling quality for you home! If you’re thinking about listing soon, get in touch with us today:

Realty Executives Midwest

1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


DENEEN RUFFOLO VOTED MOST VALUABLE EXECUTIVE IN GREAT LAKES REGION

(Published on - 4/15/2017 8:54:35 PM)
 
 
Deneen Rufollo voted Most Valuable Executive

Deneen Ruffolo walked away with the coveted Most Valuable Executive Award at the Realty Executives Great Lakes Region awards banquet last month. Voted on by over 250 Executives across the region (which includes Illinois, Indiana, and Michigan), the peer award honors outstanding staff members who are held in high esteem by their coworkers.

“I try to treat people the way I want to be treated, and be as supportive as I can,” says Ruffolo. “It only takes a moment to help someone, put a smile on their face, or just make them feel like they belong to a great office.”

 

Humbled to receive the award, Ruffolo added, “I love what I do and hope it comes through every day. The best compliment was to receive this award for my office and then the Great Lakes Region.”

Ruffolo comes from a family of real estate agents and has a background in interior design and construction. “I had my own decorating business for over 18 years and my husband and I used to build SPEC homes for about 15 years before the market took a dive,” she explains.

She decided to make a career change when her then real estate agent, Jana Pinc (who is now her Managing Broker), suggested she get licensed. Ruffolo took the challenge a step further and pursued a broker’s license instead. That was almost 10 years ago and she has been with Realty Executives since.

“To me, being an Executive means to learn and attain as much knowledge as possible about everything this industry has to offer. To be professional to clients in the delivery of that information, walk them through the steps and guide them,” she says.

She is also a top producer at Realty Executives Midwest and received the 100% Club and Executive Club awards at the 2016 Executive Awards. She attributes her success to pushing to be the best that she can be. “I’ve been called a PPIA, which has become my own personal designation – Persistent Pain In The A**,” she jokes. “I will not stop until I attain what my client needs or wants, and I guess I can be persistent but I always try to be nice.”

For more information on Deneen Ruffolo, visit her website or follow her on Facebook.

Pictured above from left to right, are Broker Bruce Vinnick, Deneen Ruffolo, and REALTOR® Shannon Vinnick. 

Image courtesy of Realty Executives Great Lakes Region / VHT Studios.


How to Woo Sellers with a Personalized Offer

(Published on - 4/2/2017 4:32:02 PM)

If you’re home hunting in a competitive market, you’ve probably had the heartbreaking experience of losing out on a place you thought you would make your own. It can be frustrating and demoralizing to find out your offer was rejected in favor of another buyer. How can you do your best to make sure it doesn’t happen again?

When a seller entertains multiple offers, it’s important to understand that many different factors are in play. If you’re an all-cash buyer you tend to have an advantage, as potential financing roadblocks are taken off the table. But if you’re like most people, paying cash for a house simply isn’t an option. What then?

First and foremost, make sure you have 100% of your financial house in order. This means pre-qualification for a mortgage as well as proof of funds. Being organized and ready to go will help give you a small edge from the start. Also, be sure you work with an agent who is highly responsive to requests. Sellers don’t need to wait around for information when multiple offers are landing in their inbox.

Beyond these factors, there’s another way to boost your offer’s profile: Personalize it.

While most sellers want to go with someone who will pay the most for their home, you should never discount the emotional dynamic to the home selling and buying experience. Though sellers are ready to move on, they often want to feel as though their home is going to someone who genuinely appreciates it and needs it. Here’s how to make your offer personal:

  1. Work with your agent to craft a personal letter as to why you love the seller’s home. What features do you love? How will this home help you personally, professionally, or with your family needs?
  1. Include a photo of yourself and/or your family. Putting a human face on the offer can transform your offer from one more name in a pile of numbers into a genuine person worthy of living in the seller’s home. Have pets and kids? Bring them into the picture!
  1. Have your agent personally deliver the offer. A lot of offers are going to be electronically transferred, dumped into a crowded email inbox. While an electronic offer can be convenient, delivering a beautifully prepared package complete with the personalized letter and picture makes an impact.

Want an agent who will go the extra mile to make your offer stand out? Contact us today:

Realty Executives Midwest
1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


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