Realty Executives Midwest

Serving Darien, IL

Realty Executives Midwest

Blog

The Price You Set Can Make (or Break) Your Sale

(Published on - 2/21/2026 7:01:20 PM)

There’s one decision you’re going to make when you sell that determines whether your house sells quickly, or it sits. Whether buyers make an offer, or scroll past it. Whether you walk away with the maximum return, or you end up cutting the price later.

And that’s your asking price.

The #1 Mistake Sellers Make Today: Trusting the Wrong Number

If you’re thinking of moving and trying to figure out what your house may sell for, it’s tempting to start with an online home value tool. They’re fast, free, and easy. And you don’t have to talk to anyone. But here’s the problem: they don’t know your house.

And that can be a bigger drawback than you realize.

Where Online Estimates Fall Short 

Online tools often lag behind the market. They look in the rearview mirror, relying on closed sales and delayed information. And in that sense, they’re using incomplete data.

That’s not a miss in how these systems are built. Some information just isn’t available online. Bankrate explains:

While these tools can be a useful starting point, keep in mind that they typically do not provide the most accurate pricing. Algorithms can only rely on the information available; they can’t account for things like a home’s condition or renovations made since the last public information was updated.”

They can’t see:

  • The unique features that make your house special
  • All the work you’ve put in to keep it in good condition
  • Or, how in-demand your specific neighborhood is right now

So, while they may do a good job in some cases, they can’t be as accurate as a local agent who has boots on the ground day in and day out.

In a market where buyers have more options, a seemingly small margin of error can cost you thousands if you price too low, or weeks of lost momentum and time if you price too high.

If you want to sell for the most money and in the least amount of time, you don’t want the fast answer on how to price your house. You want the right one.

That’s why the savviest homeowners today don’t rely on algorithms when it actually matters. They rely on people, specifically trusted local agents.

What an Expert Agent Brings to the Table

According to 1000WATT, sellers overwhelmingly believe real estate agents have the best sense of a home’s true value, far more than any automated tools.

a pie chart with text on itThat confidence isn’t accidental. As Bankrate puts it:

“A professional appraiser or real estate agent can visit the home in person, assess the neighborhood as a whole as well as the individual property, perform more thorough market research, and consider subjective details.”

And those details matter. A skilled local agent doesn’t just pull reports. They know what’s happening right now:

  • What buyers are paying this month, not last month, or even last year
  • How your home compares to the current competition in your neighborhood
  • Which features add value based on what buyers are willing to pay for today
  • How to price your house to create urgency in this market

And once an agent steps foot in your house, they may even find your online estimate undershot your value. So, if you stuck with the estimate you got online, you’d actually be leaving money on the table. And no one wants that.

Bottom Line

While online tools can give you a rough starting point, only a local expert can give you a price that actually works.

If you want to know the right number for your house, not just the easiest one to find, connect with a local real estate agent.

Source: Keeping Current Matters

Realty Executives Midwest

1310 Plainfield Rd. Ste 2 | Darien, IL 60561

Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


Colors to Avoid if You’re Selling in 2026 (And Better Alternatives)

(Published on - 2/14/2026 7:09:47 PM)

Painting the interior of your home is one of the best ways to add value without breaking the bank, but the colors you choose are crucial for maximizing value. According to design experts, cool neutrals are on their way out, and you’re much more likely to see added property value by going with warm grays and whites, or deep colors that reflect nature, like soothing greens.

“Millennial Gray” Is an Interior Design Faux Pas

A "millennial gray" living room.

Millennial gray has topped the list of paint colors for the better part of a decade, but according to a recent report from Fixr.com, 58% of design professionals now say these cool, blue-toned grays are some of the least desirable interior colors in 2026. Buyers now believe these grays lack personality and character, and they’re opting more for bolder hues.

The Better Alternative: Warm neutrals


Neutral colors will likely never be out of style, but according to 73% of experts, warm neutrals with undertones of red, orange, or yellow could help fetch a higher sale price.

Warm Whites for Wellness Are In

A bright white kitchen- a color to avoid if trying to sell your home in 2026.

Whites on interior walls are an option for the less adventurous, but 23% of experts agree that the stark whites popular in the 2010s are on their way out. Buyers in 2026 want interior spaces to feel restorative and warm, and those “hospital” whites are anything but.

The Better Alternative: Soft or warm whites

Soft, creamy whites with those same undertones of red, orange, or yellow are better options, according to 73% of experts. These still create a clean appearance but offer more in the way of the calmness and wellness that buyers crave in 2026.

Overly Bright Colors Will Repel Buyers

A bright orange wall could repel potential buyers from a home.

Color is good, but too much can be problematic in some cases. Experts say buyers are more likely to see overly bright and boisterous colors as an immediate renovation expense rather than a design choice they could embrace. Steer clear of bright hues on the exterior, especially, as these can tank your curb appeal and turn buyers off before they even give your home a chance.

The Better Alternative: Restorative Greens and Earthy Blush

If you can’t bring yourself to embrace the neutrals that are dominating interior color palettes in 2026, 66% of experts agree that you should choose “fresh botanical greens,” like sage or olive, or soft blushes with earth tones.

Harsh Red Brick Paint-Overs Are a Buyer “Red Flag”

White paint over a red brick exterior wall.

Buyers want natural colors inside and out, which is a big reason 37% of experts say that harsh red paint over brick exteriors is one of the worst exterior options if you’re looking to sell your home. Not only is the plastic-y look of traditional paint over brick not appealing, but savvy buyers understand that it can create moisture issues, which means more maintenance.

The Better Alternative: Natural Masonry Finishes in Warm Whites or Taupe

Raw brick is a popular option for natural texture and color, but experts also note that natural masonry finishes in warm parchment whites or taupe give your home desirable “Old World” charm while still allowing the porous brick to breathe. Buyers in 2026 equate that with high-end luxury.

Embracing 2026 Trends Can Instantly Boost Your Home’s Appeal

Choosing trendy interior paint colors in 2026 can help maximize your home’s appeal and even help fetch a higher selling price, even as we transition back to a buyer’s market. According to experts, warm neutrals and restorative greens are among the most desirable hues this year. Avoiding unusually bright colors, especially on the exterior, can also help you get top dollar for your home.

Source: Realty Executives

Realty Executives Midwest

1310 Plainfield Rd. Ste 2 | Darien, IL 60561

Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


Top 3 Reasons To Buy a Home Before Spring

(Published on - 2/7/2026 7:36:07 PM)

Top 3 Reasons To Buy a Home Before Spring

If you’re planning to buy a home this year, you may be focused on the spring market. And hoping that when spring does hit, you’ll see:

  • Mortgage rates drop a little more.
  • More homes hit the market.

But here’s what most buyers don’t realize. Buying just a few weeks earlier could mean paying less, dealing with less stress, and feeling less rushed.

Here are three reasons why accelerating your timeline over the next few weeks could actually be a better play.

1. Holding Out for Lower Rates May Not Pay Off 

A lot of buyers are hoping mortgage rates will fall even further. But that’s not the best strategy. Here’s why. Experts are pretty aligned on this: rates are expected to stay roughly where they are.

Forecasts throughout the industry all point to the same thing: rates are projected to be in the low-6% range this year (see graph below)

a graph of a graph showing the rate of a mortgageThat’s not a bad thing, especially if you consider how much rates have already come down. Over the past 12 months, they’ve dropped roughly a full percentage point. And for many buyers, that means affordability has already improved more than they may realize. 

So why wait a few more weeks just for more buyers to jump in and act as your competition? You already have a window right now. As Chen Zhao, Head of Economics Research at Redfin, explains:

“House hunters should know that this may be near the lowest mortgage rates fall for the foreseeable future.”

2. Spring Means More Competition + More Stress

Speaking of competition, the spring market is popular for a reason, but with popularity comes pressure. With more buyers active at that time of year, you’ll have to move faster once you find a home you like. And no one likes feeling rushed.

But buy now and you have more time to browse. Fewer people are looking, so homes sit longer.

You can see this play out in the data from Realtor.com (see graph below). In winter months, it takes an average of about 70 days for a home to sell. In spring? That drops to about 50 days. That’s a 20-day swing – and that pace is going to be more stressful.

Homes sell faster in the spring, and slower in the winter. And that can be a worthwhile perk for buyers who want to get ahead before their decisions start to feel rushed.

3. Prices Tend To Rise When Competition Heats Up

And here’s something most buyers forget to factor in. Prices usually respond to demand. So, when demand is higher, prices are too. Bankrate explains:

“Spring and early summer are the busiest and most competitive time of year for the real estate market . . . home prices tend to be steeper to reflect the increased demand.” 

In fact, data from the National Association of Realtors (NAR) shows that in 2025, buyers who purchased in the beginning of the year saved roughly $30,000–$35,000 compared to those who bought when prices peaked in the spring or early summer.

a graph with a green lineAnd let’s be honest, for a lot of buyers today, every little bit of savings helps. That’s why buying just a few weeks earlier, before prices ramp up, will be better for you and your wallet.

Bottom Line

Buying a few weeks before spring isn’t about rushing. It’s about choosing to be ahead of the curve and knowing you want more leverage, less stress, and meaningful savings.

If you’re ready and able to buy now and want to get the ball rolling, connect with a local agent.

Source: Keeping Current Matters

Realty Executives Midwest

1310 Plainfield Rd. Ste 2 | Darien, IL 60561

Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


Home Updates That Actually Pay You Back When You Sell

(Published on - 1/26/2026 7:08:32 PM)

Planning to sell this spring? While you may be tempted to hold off until the first blooms or the spring showers hit, that’s actually waiting too long to get started by today’s standards.

Buyers have more options than they did a few years ago. So, it’s worth it to tackle repairs now and make sure your house is set up to stand out. Because you don’t want to be caught scrambling right before the spring rush. Or, running out of time to do the work your house really needs. 

The key is focusing on updates that actually matter. And that’s exactly where return-on-investment (ROI) data comes in handy.

Which Projects Tend to Pay Off?

Every year, Zonda looks at which home improvements deliver the most bang for the buck when you go to sell the home. And the results can be a little surprising.

The green in the chart below shows the updates where sellers have the biggest potential to add value based on that research:

a graph of a graph of a companyWhile there’s a wide range of projects represented in this data, the cool part is, some of the top winners aren’t big to-do’s. They’re just swapping out doors.

Small Updates, Big Visual Impact

This goes to show little projects can have a big impact. So, you don’t have to spend a fortune. And you don’t need to tackle everything on this list. But in today’s market, doing nothing can work against you.

Now that buyers have more homes to choose from, a lot of them are going to opt for what’s move-in ready.

The best advice? Focus on what your house needs, whether it’s listed here or not – like the repairs you’ve been putting off. A front door or shutters in need of a little TLC. Piles of leaves in the yard. Scuffed up paint where your kids play inside. Those details matter too.

Mallory Slesser, Interior designer and Home Stager, explains it to the National Association of Realtors (NAR) this way:

“If you’re looking for affordable updates that pack a punch, dollar for dollar, I would say painting; changing out light fixtures; changing out hardware; maybe new draperies or window treatments. Those are all cost-effective ways to make a big statement. It really changes the space.”

These seemingly small things help buyers focus on the home itself – not the work they think they’ll have to do after moving in. And that’s paying off for other sellers. Buyers are often willing to spend more on homes that feel well cared for, updated, and move-in ready.

This Chart Is a Starting Point, Not a Strategy

Here’s the important thing to remember. National data like this is a guideline. Buyer preferences are going to vary by location, price point, and even neighborhood. That means a project that boosts value in one area might be unnecessary (or even overkill) in yours.

That’s why the first step should always be to talk with a local real estate professional before you start.

An experienced agent can help you answer questions like:

  • Which updates do buyers in your market expect?
  • What can you skip without hurting your sale?
  • Where will a small investment make the biggest difference?
  • Is it better to update, or sell as-is?

That guidance helps you avoid over-improving and under-preparing.

Bottom Line

If you’re looking to sell this spring, you still have time to make updates that help your home stand out – without taking on a full renovation.

If you’re not sure where to start, talk to a local about what makes sense for your house. A quick conversation can help you prioritize the updates that’ll pack the biggest punch.

What’s one upgrade you’ve been thinking about – and wondering if it’s worth it?

Source: https://www.keepingcurrentmatters.com/2026/01/19/home-updates-that-actually-pay-you-back-when-you-sell/

Home Appliances to Consider Upgrading in 2026

(Published on - 1/17/2026 7:27:01 PM)

Owning a home comes with endless opportunities to enhance comfort, efficiency, and value. One of the simplest ways to achieve these goals is by investing in appliance upgrades. Modern home appliances aren’t just about convenience, they can save energy, streamline daily routines, and even increase your home’s long-term value.

Whether you’re preparing your home for family life, maximizing energy efficiency, or planning for resale, these five appliance upgrades are worth considering. Each offers practical benefits, and the right choices can make a tangible difference in your day-to-day living.

1. Refrigerator: Efficiency Meets Smart Storage

The refrigerator is often the most used appliance in a household, yet many homeowners delay upgrading it for years. Today’s models offer features far beyond simple cooling: smart temperature controls, energy-efficient designs, flexible shelving, and even connectivity with apps that monitor food inventory.

Why upgrade:
Older refrigerators can be energy hogs, sometimes using 30–50% more energy than modern ENERGY STAR-rated models. Upgrading not only reduces utility bills but also preserves your food better, minimizing waste.

Considerations:
Look for a model with adjustable shelving, humidity-controlled drawers, and separate temperature zones. Smart technology can also alert you if the door is left open or if maintenance is required. For families, this convenience alone can save time and reduce stress.

2. Oven/Range: Cooking Made Smarter

Your oven or range is another kitchen staple that benefits from modern technology. Upgrading to a newer model can improve efficiency, provide faster cooking, and even enhance safety features.

Why upgrade:
Many older ranges lack consistent heat distribution or precise temperature controls. Modern electric and gas ranges provide even cooking, self-cleaning options, and induction cooktops that heat faster while consuming less energy.

Considerations:
If you cook frequently, consider a range with double ovens, convection baking, or smart connectivity that allows remote preheating or recipe guidance. Induction cooktops are particularly efficient and safer for households with children.

3. Dishwasher: Saving Time and Energy

A high-performing dishwasher does more than clean dishes—it streamlines a major household task while conserving water and energy. Many older dishwashers were designed before today’s energy and water standards, meaning they can be surprisingly inefficient.

Why upgrade:
Modern dishwashers are quieter, faster, and gentler on both dishes and the environment. Features like soil sensors, multiple cycle options, and adjustable racks make them versatile and convenient.

Considerations:
Look for ENERGY STAR-certified models and consider size relative to your household’s needs. Some premium models even allow you to customize cycles for specific items, such as wine glasses, pots, or delicate plates.

4. Washer and Dryer: Efficient Laundry, Less Stress

Laundry is one of the most frequent household chores, and upgrading your washer and dryer can transform the experience. New appliances offer improved cleaning, energy efficiency, and water savings—all while being gentler on clothing.

Why upgrade:
Older models can use more water and electricity than necessary and may take longer to complete cycles. Upgrading reduces both utility costs and the wear and tear on your wardrobe.

Considerations:
Front-loading washers often use less water and energy than top-loading models, while high-efficiency dryers reduce drying time. Smart washers and dryers can alert you when cycles are complete and provide remote monitoring, making laundry a little easier to manage.

5. Smart Thermostat: Control Comfort with Precision

While not a traditional “appliance,” a smart thermostat is one of the most impactful upgrades for any home. Heating and cooling typically account for the largest portion of household energy use, and a modern thermostat allows you to control these systems with precision.

Why upgrade:
Smart thermostats learn your schedule, adjust temperatures automatically, and can be controlled remotely via apps. This reduces energy waste, lowers bills, and keeps your home at a consistent, comfortable temperature year-round.

Considerations:
Choose a thermostat compatible with your existing HVAC system. Many offer integration with voice assistants or smart home platforms, adding convenience and even the ability to monitor indoor air quality.

Bonus Considerations for All Upgrades

While these five upgrades offer immediate benefits, a few overarching considerations can make your choices even more impactful:

  • Energy efficiency: Look for ENERGY STAR-certified appliances whenever possible. Over time, energy-efficient models pay for themselves through lower utility bills.
  • Smart connectivity: Modern appliances often come with apps that allow remote monitoring, cycle tracking, and notifications. These features save time and provide peace of mind.
  • Long-term value: If you plan to sell your home in the future, updated appliances are a major selling point. Prospective buyers often value homes with modern, reliable equipment, which can enhance both marketability and resale price.

Final Thoughts

Upgrading home appliances isn’t about keeping up with trends, it’s about improving the way you live every day. From refrigerators that maintain freshness, to ovens that cook efficiently, to smart thermostats that optimize comfort, modern appliances bring convenience, energy savings, and long-term value to your home.

For homeowners, making thoughtful appliance upgrades also reflects a broader approach to maintaining and enhancing your property. By combining practical investments with modern technology, you create a home that’s comfortable, functional, and appealing—both for your family and, potentially, for future buyers.

Even slight changes can make a significant difference. Start with the appliances that impact your household most, and let each upgrade build toward a more efficient, enjoyable, and valuable home in the years to come.

Source: Realty Executives

Realty Executives Midwest

1310 Plainfield Rd. Ste 2 | Darien, IL 60561

Office: 630-969-8880
E-Mail: experts@realtyexecutives.com


Posts

;

Questions? Need Advice? Complete this form for more information.

Contact Information::










Copyright 2026 Realty Executives All Rights Reserved
Disclaimer: Each office independently owned and operated. Please disregard this message if you are already under contract with another real estate professional.