What Range Pricing Means
Range pricing is when a seller lists their home within a bracket instead of a single price. The lower end is designed to attract more buyers—people who might otherwise filter out the property in their online search. The higher end reflects where the seller hopes to land if the home draws strong interest.
- Lower number = entry point. Offers here often assume you’ll cover your own costs (closing costs, concessions, agent compensation, etc.).
- Higher number = more flexibility. Sellers may be more willing to contribute toward closing costs or buyer’s agent compensation near the top of the range.
Why You’re Seeing It More Now
- Seller concessions are back and can help buyers cover upfront costs.
- Buyer’s agent compensation is increasingly negotiated, and range pricing can reflect those variables.
- Visibility matters. A $430,000–$470,000 listing shows up in more searches than a single number, inviting more interest and competition.
What It Means for You as a Buyer
If you’re financing, the gap between the low and high end of a typical range usually won’t move your monthly payment dramatically. Rather than fixating on the spread, focus on matching your offer to your goals:
- Want the best shot at the home? Aim toward the middle-to-top of the range.
- Need closing cost help? Offers near the higher end are more likely to include seller contributions.
- Paying cash? That opens a different negotiation track entirely (worthy of its own deep-dive).
Bottom Line
Range pricing isn’t meant to confuse you—it’s meant to create options. The seller is signaling flexibility, and with the right strategy, you can use that to your advantage.
As your agent, my role is to translate a seller’s pricing strategy into a plan that protects your budget, strengthens your offer, and gets you the home you love.