Jesse Lapham
ABR, RENE, AHWD
Realty Executives Arizona Territory
Buying or selling a home for the first time should be an exciting experience — not a confusing one.
But if you’ve ever clicked “Schedule a Showing” on Zillow or Realtor.com and suddenly had a stranger call you, you’re not alone.
Let me explain what really happens behind the scenes — and how to make sure you’re in control of who represents you.
Zillow, Realtor.com, and similar sites aren’t real estate companies. They’re advertising platforms.
Their business isn’t helping you buy or sell — it’s connecting you with agents who pay for leads.
When you click that “Schedule a Showing” button, your info doesn’t go to the listing agent. It goes to whichever agent has paid for exposure in that area.
It’s not dishonest — but it is confusing.
Just because someone calls you doesn’t mean they represent you.
One of my clients called me laughing not long ago:
“I was already working with you, Jesse! I just clicked the button on my break because it seemed easier than bothering you in the middle of the day.”
I told her the same thing I tell everyone:
As your agent, I want to be bothered in the middle of the day!
That’s literally what I’m here for — to protect you, guide you, and make sure you’re getting accurate information.
If something catches your eye, I’d rather you text or call me directly. That’s the difference between being sold to and being represented.
When you work with a dedicated Realtor, you’re not just getting access to homes — you’re gaining an advocate and educator in one.
Some agents might tell you, “I’m assigned to you,” after they get your Zillow lead. But in truth, no one represents you until you decide they do.
That happens when you sign a Buyer Representation Agreement, which legally protects your interests.
If you’re unsure about what to ask or how to find the right Realtor, please let me know. I’ll share a few of the best questions you can use to feel confident in your choice — no strings attached.
When buyers come through agents who’ve never seen your property, key details can get missed.
As a listing agent, I take the time to understand your home inside and out — because when buyers connect through knowledge instead of random clicks, everyone wins.
Better showings.
Better communication.
Better outcomes.
I’ve been helping Tucson buyers and sellers for over a decade, and I’ve learned one thing above all:
People don’t want to be sold. They want to be supported.
If you’ve ever clicked “Schedule a Showing” and felt unsure about who was really calling, you’re not alone — and you didn’t do anything wrong.
Just remember:
You’re in control of who represents you.
You can always choose your Realtor.
And you should always feel comfortable reaching out to your agent — even in the middle of the day or during the game.
A good agent will respond professionally and in a timely way.
Whether you’re a first-time buyer trying to understand your options or a seller navigating your next chapter, I’m here to make the process simple, transparent, and empowering.
Because your first home — or your next one — deserves more than guesswork.
??Jesse Lapham
Realty Executives Arizona Territory
Your Trusted Tucson Real Estate Partner
(520) 870-1142 | Tucson@AZJesse.com
azjesse.com
