REALTY EXECUTIVES Regional Office
The season is upon us, and now is not the time to ignore your business—especially your listings—but rather, a great time to make it stand out. That said, here are a few tips to help infuse your staging, listing photos and open houses with a bit of holiday spirit to grab the attention of potential buyers. Just remember: Run your ideas by your seller and don’t go overboard. You want to attract buyers, not push them away!
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The holidays are upon us, and as they quickly approach, this weekend may be one of your last opportunities to send out cards and gifts to your clients. Take advantage of some free time today to organize those efforts—or, at the very least, schedule an email blast to all your clients and prospects wishing them a happy holiday season, before your chances of earning referrals this month pass.
Aside from mailing out gifts or sending out tons of emails, here are a few ways you can boost your referrals in the waning weeks of 2018:
Plan a sweepstakes. Throwing a contest on one of your social accounts is the perfect, last-minute way to get your clients thinking about you. You may need to coordinate with your brokerage on the wording, but once you get the thumbs up, launching a sweepstakes is simple! You could just post a photo on Facebook of a Santa- or snowman-shaped jar filled with M&Ms and have individuals guess in the comments section how many candies there are. You can hold the contest for just a few days, or pick a winner on Christmas.
That’s right. You need to sell your value proposition of why someone should choose to hire you first, and then you can help them buy or sell their home.
In today’s highly distracting world, it is not enough to just say you sell houses or you are a REALTOR®; you must add value to the process. In order to do that, you need to know what makes you more valuable than your competitor, and how to communicate that effectively. For 20 years I have said, “First we sell ourselves and our value, then we sell a house.”
Listen in as Realty Executives Wisconsin Regional Developer and Broker/Owner Dale Schaechterle talks with Realty Executives Cooper Spransy Broker/Owner Dan Spransy. The culture and business model cultivated here is unlike any other and we are proud to share that with you!
Patrick van den Bossche brings an atypical background to his role as president of Realty Executives International, the Arizona-based franchise system with 500 offices and 8,000 agents.
Van den Bossche’s resume includes stints at companies such as Barrett-Jackson Auction Co., the firm known for high-end auto sales, and Echo Automotive Inc.
But van den Bossche — who was named this year to a top job at Realty Executives — is quick to point out that he has held a real estate license since 2005. And he says manufacturing isn’t so different from real estate.
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As your Realty Executives Agent, my sole focus is to give you the executive treatment you deserve. From listing at the right price to making the best offer, I will be there every step of the way. I am immersed every day in all aspects of the process - comparable home price analysis, property surveys, credit reports, open houses, HOA agreements, lenders, title companies, homeowners’ insurance, walk-throughs, terms of sale or purchase, repairs, concessions and closing documents and much more - and I will put that expertise to work for you. I know buying or selling your home is a big decision and my job is to help make it as easy, stress-free and successful as possible.
Each office independently owned and operated.
