Neil Mathweg of Realty Executives Cooper Spransy: How Snapchat Is Changing Real Estate

Aricle Courtesy of Zillow Group By Miriam Bornstein on 6/14/2016 

Snapchat might not be your go-to real estate app — yet — but it’s worthy of a closer look. Snapchat enables real estate professionals to capture leads, track competition and monitor engagement. Because it’s built on interactive communication through video, picture and text, it’s changing the game of real estate, revolutionizing what it means to throw an open house and interact with clients. In today’s digitally driven society, staying relevant, establishing authentic human-to-human connections and crafting quick, visually appealing content is the key to success.

We asked 11 real estate professionals to share their insights on how Snapchat can benefit agents’ personal brands. Here is what they had to say:

How does Snapchat benefit your business, and how do you measure success?

The measurable success I’ve had is the inbound and outbound referrals with other agents across the country. The unmeasurable success is getting to know my clients and other agents. Snapchat forces you to be real and authentic. Sometimes it even forces you to be a little vulnerable, which is a good thing. Vulnerability leads to trust, trust leads to relationships, and relationships lead to transactions and referrals. Agents worry about creating a professional image, but most people look for trust in their agent and couldn’t care less if they have a suit and tie on. – Neil Mathweg of Realty Executives Cooper Spransy  Click HERE for full story.