REALTY EXECUTIVES Regional Office
Most real estate agents — especially the real estate agents at Realty Executives — see their career as a way to help people. There’s just something special about helping a family find their dream home or getting someone the best price on the home they’re selling when it’s time to downsize.
Some agents take that passion a step further and focus on a particular niche market. That is, in addition to their general real estate practice, they pay special attention to a certain neighborhood, type of home, or homeowner need and become experts in that area.
At Realty Executives we encourage our agents to pour their passion into their career. When one of them chooses to focus on a niche market we’re 100% behind them and help support their work. It’s just one more way Realty Executives lives up to our reputation as an agent-friendly firm.
Truly, a niche market can be anything our real estate agents feel passionate about pursuing. They see a need, whether through their experience as agents or from their own lives, and know they can help.
One of our agents, Bruce Nemovitz, devotes his practice to helping seniors and retirees right-size their living situations. He realized he could help when he saw firsthand that older members of the community were often not being given the level of care they deserved when it came time for them to sell their homes.
Knowing that saying goodbye to a home can be a difficult process, Bruce devoted his real estate practice to helping make the transition as easy, respectful, and caring as possible. He’s built a successful real estate business that’s built on compassion and his commitment to serving others. (He’s even written a book about it.)
Melissa Walker is following a similar path with her practice. She’s committed herself to serving communities that have been historically marginalized and excluded from home ownership. Her goal: to help 100,000 people of color leave a million dollars in assets to their descendents or an organization that benefits people of color. It’s ambitious, bold, and a goal the team at Realty Executives supports her in wholeheartedly.
Deciding where to focus your efforts, if you want to specialize, doesn’t have to be complicated. Just think about your own interests, communities, families, or experiences and how they connect to real estate.
For example, maybe you have a passion for old homes and want to focus on historic neighborhoods and buildings. Or you might feel strongly about helping people become first-time home buyers, and make that your area of expertise. Have an interest in rehabbing and house flipping? Make it your specialty focus.
Take the time to explore what makes you feel excited about real estate. Chances are there’s a niche market waiting for you to serve it. If you’re an agent with Realty Executives, you’ll also have a team of people to help you shape your passions into a successful real estate business.
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