REALTY EXECUTIVES Regional Office

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REALTY EXECUTIVES Regional Office

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5 Secrets to Making a Great First Impression

(Published on - 5/23/2019 2:18:54 PM)

First impressions are everything—especially in the real estate profession, where the success of your business is directly correlated to the relationships you build. You only have one chance to make a great first impression, so it’s important to keep this in your mind when meeting new real estate prospects. Here are five ways to make sure that your first impression as a real estate professional makes a positive impact.

1. Prepare talking points.

When meeting new real estate clients, you want to do your homework and find out who you are meeting, what they are looking for and anything about them that could become a talking point to keep a healthy flow of conversation. In the sales industry, this is often called “lead intelligence.”

Prepare two or three talking points that you believe are important to the client. If you have spoken to them over the phone before meeting in person, go over your notes from the conversation so that you can show them you’re a good listener and understand their wants and needs. Meeting with a client without being prepared could give them the impression that you are unprofessional and unorganized.

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