REALTY EXECUTIVES Regional Office
Realty Executives strives to provide our brokers and agents with the top technology to help keep you connected to your clients and create a seamless experience. In our comprehensive suite, we have several tools that will set you up for success and enhance your productivity. Take a look below for a breakdown of each of our new technology tools.
PrimeAgent
PrimeAgent is our proprietary intranet dashboard created to provide quick access to business tools, marketing collateral, news and resources all in one portal. For brokers and agents, it is less expensive and everything works seamlessly together in one place to meet your business and marketing needs, offering agents personalized and local websites, lead management, contact management, automated email campaigns and broadcast emails, and listing automation materials and videos.
Very few things in life can make you feel safe, proud and happy at the same time. Being a homeowner gives you these and more. You may not think about it this way, but owning a home is a great achievement. With today’s real estate prices, to afford a house is no easy feat. It doesn’t take a genius to understand the advantages of buying a house over renting, so long as your finances can handle it. With real estate value getting higher and higher by the day, homeownership is an investment that builds equity and grows with time. The amount of money you put into that piece of real estate property is not a joke. That said, you must do everything in your power to protect it. How, you ask? Well, learning your rights as a homeowner is a pretty good place to start.
After 20 years as a top agent, the executive of a top three national independent brokerage and a successful real estate coaching career, Sherri Johnson has tips for any agent wanting to do the same.
Johnson has been a huge success with her own real estate business, but she has also recruited, trained and coached thousands of agents, and is responsible for leading over 700 agents to earn over $1.6 billion in annual sales volume.
“If you’re a REALTOR®, you’re the CEO of your business,” Johnson says. “It’s vitally important that you run your business as a business. Many agents sell a bunch of houses, then spend all their time servicing those houses and neglect their business. That results in months where you sell, followed by months where you don’t sell. It’s the ‘feast or famine’ syndrome—but it doesn’t have to be.”
The real estate world is full of misconceptions about the home selling process. After all, selling a home can be complicated with lots of details that are easy to get wrong.
In this post, we’ll look at five common home seller misconceptions and we’ll set the record straight on each!
1. Pricing high will leave room for negotiation.
Overpricing your house is always a bad idea. Buyer’s agents know the market, and they can spot an overpriced listing from a mile away. When buyer’s agents see an overpriced listing, they assume the seller is either 1) unreasonable, or 2) not serious about selling. Either way, agents don’t want to waste their time, or their buyers’ time, touring the house and making an offer they think will be rejected. So an overpriced house will sit on the market until the price is reduced. And by that time, the excitement over the new listing has worn off. Even worse, buyers might see the reduction and think the price had to be reduced because of a problem with the house. Always price your house fairly and let the market do its job.
A career in real estate can feel all-consuming at times. While you’re juggling appointments and working on generating more leads, it can feel like a never-ending process that results in too little time for your personal life.
It doesn’t have to feel this way, however. With the proper strategies in place, you can build a business that is fulfilling and successful without having to sacrifice time with your family and friends.
Coach your clients. Establish boundaries from the get-go. During your first appointment with them, state your business hours. Let them know that while you’ll make yourself available when necessary, you won’t answer your phone or emails after or before a certain time of day. Emphasize that you will be completely focused on their real estate needs during business hours.
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As your Realty Executives Agent, my sole focus is to give you the executive treatment you deserve. From listing at the right price to making the best offer, I will be there every step of the way. I am immersed every day in all aspects of the process - comparable home price analysis, property surveys, credit reports, open houses, HOA agreements, lenders, title companies, homeowners’ insurance, walk-throughs, terms of sale or purchase, repairs, concessions and closing documents and much more - and I will put that expertise to work for you. I know buying or selling your home is a big decision and my job is to help make it as easy, stress-free and successful as possible.
Each office independently owned and operated.
