What Do Luxury Buyers Want in Today’s Market?

At the Inman Luxury Connect event in San Diego on Tuesday, a C-Suite panel highlighted emerging trends shaping the luxury real estate market. Key takeaways centered on the evolving preferences of today’s luxury buyers, with a spotlight on multigenerational living, long-term value, and future potential as top priorities.

A major shift is underway as Gen X, millennials, and Gen Z increasingly drive both listing and purchasing decisionsin the luxury space. These younger buyers are redefining luxury, often prioritizing lifestyle alignment and aspirational living in ways that differ from previous generations. The panel emphasized the importance for agents and developers to understand and adapt to this generational shift, especially in how younger buyers define and discover luxury.