The Importance Of Using An Executive When Selling Your Home

When a homeowner decides to sell their house, they obviously want the best possible

price with the least amount of hassles. However, for the vast majority of sellers, the most

important result is to actually get the home sold.

In order to accomplish all three goals, a seller should realize the importance of using a real

estate professional! We realize that technology has changed the purchaser’s behavior during

the home buying process. According to the National Association of Realtors’ latest Profile of

Home Buyers & Sellers, the percentage of buyers who used the internet in their home search

increased to 95%.

However, the report also revealed that 95% of buyers that used the internet when

searching for a home purchased their home through either a real estate agent/broker or

from a builder or builder’s agent. Only 2% purchased their home directly from a seller

whom the buyer didn’t know.

Buyers search for a home online, but then depend on an agent to find the home they will

buy (52%), to negotiate the terms of the sale (47%) and price (38%), or to help understand

the process (60%).

The plethora of information now available has resulted in an increase in the percentage of

buyers that reach out to real estate professionals to “connect the dots.” This is obvious as the

percentage of overall buyers who used an agent to buy their home has steadily increased

from 69% in 2001.

Bottom Line

If you are thinking of selling your home, don’t underestimate the role that a real estate

professional can play in the process.  Call Shannon Vinnick TODAY!