Realty Executives Associates

Serving East Tennessee

Realty Executives Associates



July Edition: Pat McGill's "Say What?!"

(Published on - 7/2/2021 7:55:37 PM)


Do you know the difference between

listing date, effective date, and coming soon date?! 


Listing date: the day that the listing agreement  is signed by all parties. 


Effective date (line 44 on listing agreement): a  later date for property to be marketed to  public. 

  • No sign in yard 
  • No social media or other advertising
  • Property can be discussed with other agents on a one-to-one basis and may  be shown 


Coming Soon date (must use the Pre Marketing Addendum): the listing date is the  date signed on the listing agreement by all  parties and coming soon date commences on  listing date and terminates no later than 14  days later at which time the listing becomes  active. 

  • Coming Soon sign permitted in yard
  • May advertise as Coming Soon 
  • NO showings by anyone, including  seller 
  • Offers may be presented sight unseen


Reach out to your broker if you have any questions!

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