Brad Kuenzi
Broker Owner
Realty Executives Platinum
Whether you're planning to sell soon, refinance, or just curious about one of your biggest investments, understanding your home's value is an important first step. It is important to note that not all estimates are created equal.
As a full-time real estate Broker serving Dodge and Jefferson counties, I want to share a Realtor’s perspective on how to truly understand what your home is worth in today’s local market.
You’ve probably typed your address into a website and gotten a quick “estimate” of your home’s value. While these tools can offer a rough ballpark, they often miss key factors:
Recent local sales
Upgrades or renovations
Local trends
Think of these estimates as a starting point, not the final answer.
Realtors use something called a Comparative Market Analysis (CMA) — a detailed look at homes similar to yours that have recently sold, are currently on the market, or were listed but didn’t sell. When comparing homes, here are a few factors we consider in our analysis:
Square footage
Age and condition of the home
Lot size
Number of Bedroom and Bathrooms
Features like garages, finished basements, or updated kitchens
This local insight is something no algorithm can match, especially in communities like Watertown, Oconomowoc, or rural Jefferson County.
The real estate market is constantly shifting. A home’s value in June may not be the same as it is in December. Inventory levels, buyer demand, interest rates, and economic shifts all play a role in determining what buyers are willing to pay.
A Realtor who understands current local trends can help you price your home smartly to attract attention and maximize value.
Even in a strong market, presentation matters. Two homes with the same floor plan can sell for very different prices depending on:
Cleanliness and clutter level
Paint, flooring, and lighting updates
Landscaping and curb appeal
Not sure where to start? View our FREE Clean-it, Paint-it, Fix-it Guide!
I offer complimentary, no obligation home value consultations — no strings attached. Whether you're selling in 6 weeks or 6 years, it’s always good to know where you stand.
