How to Price Your Home Right, and Why it Matters!

How to Price Your Home Right (And Why It Matters)

When it’s time to sell your home, one of the most important decisions you'll make is the asking price. It's more than just picking a number, it’s about strategy, timing, and understanding the local market. At Realty Executives Platinum, we’re here to help you price your home with precision and purpose.

So, why is pricing so crucial, and how do we help you get it right?

 The Danger of Overpricing

It’s tempting to “test the market” with a higher price.  However, this is not a reccomended strategy.  An overpriced home tends to sit longer, lose momentum, and ultimately sell for less than it could have with the right pricing strategy from the start.

Buyers today are savvy with a weatlth of information at their finger tips.  If your home doesn’t align with others in its range, buyers will scroll past it without a second thought. 

 How We Determine the Right Price

At Realty Executives Platinum, we take a data-driven approach tailored to your unique property. Here's how we do it:

1. Local Market Knowledge

We live and work in Dodge and Jefferson counties. That means we understand the local real estate trends that national sites just can’t see.

2. Comparative Market Analysis (CMA)

We provide a free, no-obligation comprehensive CMA that looks at:

• Homes recently sold in your area

• Current active listings (your competition)

• Expired listings (what didn’t sell, and why)

This helps us anchor your home’s value in reality, not guesswork.

3. Property Condition and Features

Your home is unique. We evaluate the updates, finishes, location perks, and even curb appeal that can shift value.

 Why It Matters to You

The right price attracts the right buyers. It creates urgency, drives multiple offers, and increases the odds of closing at or above asking price.

On the flip side, overpricing can lead to:

• Fewer showings

• Longer days on market

• Unnecessary price reductions

• Appraisal issues if an offer is too high to be supported by data

 Our Promise to Sellers

We don’t believe in inflating expectations to entice sellers to enter into a poorly designed strategy. We believe in honesty, a data-backed strategy, and success ,and that starts with getting the price right.

If you’re thinking about selling, let’s talk. We’ll show you exactly how your home compares in today’s market and help you position it to sell, not sit.  Anyone can put a sign in the yard, Brad's Team can sell it!

Questions? Need Advice? Complete this form for more information.

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