I love to sell homes. It’s a privilege and an honor to be a part of the process. I get great satisfaction from making my living helping people move on to the next phase of their life, whether it’s upsizing, downsizing, or simply relocating to a new neighborhood.

But there is one sort of home seller I can’t really help: The seller who’s not really ready to sell.

If you’re thinking about selling your home, don’t enter into the process lightly. It’s a big deal. There’s some stress and there’s a great opportunity for joy. There’s a big investment at stake. This, along with a lot of other reasons large and small, is why you want to be 100% sure you’re ready to sell your home. If you think you’re ready to sell, but it turns out you’re not, you waste a lot of time and energy (and sometimes money).

So how do you know if you’re really ready to sell your home?

• You’re fine with the process. You must have no problem with the idea of a stranger poking around your house, talking about renovating it, or treating it like a used car. If you’ve lived in your house a long time, it’s natural to have emotional attachments. So if the process of selling the house makes you feel protective or defensive, you may not be ready.
• You are flexible on the right price. Motivated sellers understand selling a home involves negotiation and competitive market pricing. If you have a number “you must get” in order to sell, then you might want to think again. Also, if all of the agents who price your home come back too low for your standards, take a breather and ask yourself if it’s go time or not.
• You know where you’re going next. Prepared sellers have plans, even if those plans aren’t 100% firm. They’re anticipating the move and they are probably even shopping for houses, if only casually at the moment. If you can’t clearly answer the question, “Where would you like to live after you sell?” then you’re not quite there yet.

If you’re iffy on any of these, take a step back and consider how you feel. While some markets favor sellers more than others, a home can sell in any market for the right price. Don’t jump into something before you’re ready.

However, when you’re ready, I’d be happy to help. Give me a call when the time is right.

Mark Sotir
Realty Executives Midwest
1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Cell: 630-815-8098
E-mail: marksotir@realtyexecutives.com

Clutter driving you nuts? Did you move in with someone only to find you have duplicates of everything from headboards to can openers? Here are 7 tips to help you make the most out of small spaces:

• Weed out the extras. A yard sale will alleviate some clutter and a trip to the local Goodwill even more. A good rule of thumb: Anything you haven’t needed in a year can go.
• Bookcases are for more than books! Your walls are your vertical friends for storage, and good book shelving can include plants, valuables, artwork and more.
• Wall-mount entertainment systems. Television / cable / DVD cabinets are so pre-2000! Free up floor space by going with sleek bolt-in mounts. (Just make sure they’re anchored properly!)
• Don’t pile it, hang it! This is especially true in kitchens where you can use pot racks, hanging baskets, and even wall-mounted shelving units.
• Maximize cabinets and closets with organizers. Poor use of cabinet space can easily waste more than 30% of usable “hidden” space. There’s great hardware out there to tune up the interior of your cabinets and closets.
• Go below. A raised bed is a great way to free up storage space equal to the square footage of your bed. Using baskets and drawers can ensure the below-the-bed storage remains tidy as well.
• Paint light. Dark walls make small rooms feel smaller. For those rooms that feel a little too close for comfort, dial up the brightness with a fresh coat of a light colored paint.

Remember: Organization and smart storage can turn a tiny home into a cozy abode.

Of course, if you’re ready to upgrade your home rather than squeeze the last few inches out of your existing space, get in touch! I’d be happy to help you search for a new home today:

Mark Sotir
Realty Executives Midwest
1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Cell: 630-815-8098
E-mail: marksotir@realtyexecutives.com

Usually when agents start talking about referrals, people assume they’re hunting for new listings or more buyers to represent. This isn’t one of those posts!

In fact, I wish more people would come to me looking for referrals in the community. A good real estate agent knows people in the community you can trust, and I’m always happy to provide the connection.

If you think about it, agents pretty much interact with all of the people dedicated to protecting, improving, or maintaining your biggest asset: Your home. Whether it’s a local insurance agent, an honest contractor, or a crack crew of yard and maintenance people, agents are great sources of “who you should know.” (We’re also reliable sources of locals-only community info!)

It’s too bad that agents are often involved only in the sale or purchase of a house. I prefer to think of myself as a lifetime consultant to my clients, and providing the names of people I would stake my reputation on is simply a part of my ethical obligation to serve.

So, by all means, if you’re looking for someone in the Chicagoland area, do drop me a line. I’d be more than happy to help!

Mark Sotir
Realty Executives Midwest
1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Cell: 630-815-8098
E-mail: marksotir@realtyexecutives.com

Everyone says selling your home is one of life’s great emotional rollercoasters. From making the leap to moving day, the process is one of surprises, anticipation, and (hopefully) celebration.  But what happens if your home doesn’t sell?

If your home’s been on the market for the length of your contract with your real estate agent and it hasn’t sold, your home is on its way to becoming “an expired listing.” At this point you have to make a choice whether to continue with your agent, find a new agent, or delay your dreams and take your home off the market. Still, the sting of the experience lingers. How do you move on from an expired listing? Here are some tips to learn and even grow from the experience:

• Admit it happened and acknowledge it’s not uncommon. It can be tough to tell people that your home didn’t sell. But you’re not alone. It happens often and it happens for a variety of reasons. Many factors influence this, but if you’re going to make your next move, you have to be open to learning what you can from the heartbreak.
• Look for lessons, but avoid blame. The number one reason homes don’t sell is a failure to price accurately. This isn’t your fault and it isn’t your agent’s fault… it’s a shared responsibility. Did you feel a price was one you “had to get”? Did your agent fail to present a compelling case for an accurate price? Were there other factors besides price you should consider as part of the whole package?
• Abandon worrying about what is beyond your control. If you’re selling in a buyer’s market, there’s nothing you can do about it. If the market crashes, or they discover pesticides in your neighborhood’s aquifer and values plummet, you aren’t responsible and shouldn’t feel the burden of guilt or anxiety. It’s not easy, but sort through what’s truly not your fault and try to distance yourself from those factors.
• Decide on what you can do next. Review your agent’s approach to selling and your comfort with the relationship. Was there enough communication? Do you feel the home was marketed to the standards of the market? Did you do all you could to make the house welcoming to buyers? Were there curb appeal issues you might want to resolve? Do you want to try again, or should you take a break?
• Act on next steps. Decide if you’d like to keep your agent or find a new one. If you move on, take your lessons with you, but don’t demonize the past. Accept, forgive, and get back to the dream!

Listing expire? I can help! Call me today!

Mark Sotir

Realty Executives Midwest
1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Cell: 630-815-8098
E-mail: marksotir@realtyexecutives.com

If you stop to think about it, selling a home is a bit of a strange endeavor. You’re asking prospective buyers to make a huge investment in your home without the experience of actually living there. Yet this is standard procedure. Buyers make offers after showings without having spent a single night in the home where they’re planning on living!

Now there’s an emerging marketing trend designed to take some of the ambivalence out of buying a home. Some sellers are taking the steps to let prospective buyers “live” in their house for a few days to see if the home is right for them.

AirBnB is one platform making this strategy possible. Most effective for sellers who have staged their house and are not currently living in the listing, the approach is direct: Sellers list the home on AirBnB and when they have an interested buyer, they arrange a temporary “rental” of the property. This way, the buyers get to spend real time in the home. They are allowed privacy, the chance to see what it’s like to sleep in the house at night, and use the facilities just as they would if they owned the home.

While the approach goes a long way to calming buyer fears, the idea is not without its critics. For one, not all brokers may be comfortable with this approach. Obviously having prospective buyers temporarily rent the home can create difficulties showing the home to other buyers when the property is rented.

Also, there are infrequent horror stories associated with this type of short-term rental. Home damage and even squatters who refuse to leave have happened to people listing their property on AirBnB. Finally, there are potential legal complications related to short-term rentals in certain communities. Nonetheless, there are thousands upon thousands of people who have offered up their short-term rental with no problem.

You can see the appeal, though. There’s a real potential for buyers to build an emotional attachment to your home if they spend a little vacation time there together while evaluating the property.

What do you think? Would you AirBnB your home if it gave you an selling advantage?

AirBnB’ing your home is hardly the only strategy for a quick, competitive sale. I have a full range of marketing and sales techniques to help you sell! If you’re thinking about selling soon, get in touch to see what I can do for you.

Mark Sotir
Realty Executives Midwest
1310 Plainfield Rd. Ste 2 | Darien, IL 60561
Cell: 630-815-8098
E-mail: marksotir@realtyexecutives.com