Realty Executives Midwest

Mark Sotir

Mark Sotir

Broker

Realty Executives Midwest

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5 Things Home Sellers Should Do Now For 2026

(Published on - 12/11/2025 12:26:21 AM)

5 Things Home Sellers Should Do NOW If They Want to Sell Their Home in 2026

Thinking about selling your home in 2026? You’re already ahead of the game—and that’s a HUGE advantage. The Chicagoland market continues to evolve, and homeowners who begin preparing early will stand out, attract more buyers, and secure higher offers. Whether you’re in Downers Grove, Woodridge, Westmont, or anywhere in the western suburbs, these five steps will help you enter 2026 with confidence and a winning plan.


1. Price Your Home With 2026 Market Data—Not Yesterday’s Trends

One of the biggest mistakes sellers make is pricing based on outdated neighborhood sales or what they “think” buyers will pay. The reality? The 2026 market is shaping up to be more nuanced, more competitive, and more data-driven.

Buyers are studying real-time numbers, and smart pricing from the start can:

  • increase your showing activity

  • attract qualified buyers faster

  • reduce time on market

  • help you avoid price reductions

A proper 2026 pricing strategy requires expert guidance, local analytics, and a clear understanding of buyer behavior. That’s where a market-specific home valuation becomes essential.


2. Take Care of Repairs Long Before You List

Repairs matter more than ever. Buyers in 2026 want move-in ready homes—and they’re quick to walk away when small issues pile up.

Start early with:

  • mechanical tune-ups (HVAC, water heater, plumbing)

  • cosmetic improvements (paint, hardware, lighting)

  • safety items (loose handrails, deck boards, GFCIs)

Fixing these items early reduces stress, keeps your deal from falling apart during inspection, and helps your home present beautifully when buyers walk through the door.


3. Boost Your Curb Appeal to Win Buyers Fast

Online appeal starts with curb appeal. With more buyers shopping virtually before ever stepping foot inside, your exterior sets the tone for their entire first impression.

Simple upgrades that make a big impact:

  • fresh mulch and clean landscaping

  • updated outdoor lighting

  • power washing siding and walkways

  • a crisp, welcoming front door color

These small touches help your home stand out in 2026’s competitive digital marketplace.


4. Stage for Today’s Buyer—Clean, Modern, and Minimal

Staging isn’t just for luxury listings anymore. It’s a core marketing tool that increases perceived value and helps buyers picture themselves living in your home.

For 2026, buyers are especially drawn to:

  • neutral color palettes

  • uncluttered spaces

  • move-in ready aesthetics

  • bright, airy rooms

Even partial staging or virtual staging can dramatically increase online engagement and foot traffic.


5. Choose a Marketing Strategy Built for 2026

The days of simply putting a home on the MLS are long gone. If you want strong offers in 2026, you’ll need a modern, robust marketing plan that reaches buyers where they spend their time.

A winning 2026 strategy includes:

  • high-resolution photography

  • cinematic video walkthroughs & drone footage

  • detailed floor plans

  • social media advertising

  • Google visibility

  • targeted digital exposure across real estate platforms

This multi-layered approach ensures your home reaches every possible buyer—locally and out of state.


Ready to Sell in 2026? Start Preparing Now!

Getting ahead of the market gives you the upper hand, and I’m here to guide you every step of the way. Whether you need a pricing strategy, repair guidance, staging recommendations, or a full 2026 marketing plan, I’ve got you covered.

?? Mark Sotir – Realty Executives Midwest
?? 630-815-8098
?? www.marksotir.com


 


5 Must to Know Tips for Home Buyers in 2026

(Published on - 12/6/2025 1:03:32 PM)

?? 5 Must-Know Tips for Chicagoland Home Buyers in 2026 ??
Thinking about buying a home in 2026? The Chicagoland market is shifting fast, and being prepared can give you a major advantage!

1?? Get Pre-Approved Early
Inventory is rising, but competition is still strong in many suburbs. A pre-approval shows sellers you mean business and helps you act fast.

2?? Understand Local Market Trends
Chicagoland neighborhoods vary widely—Downers Grove, Woodridge, Naperville, Westmont, and city neighborhoods all move differently. Track days on market, inventory levels, and pricing trends so you’re ready to jump when the right home appears.

3?? Budget for Higher Homeownership Costs
Insurance rates, taxes, and maintenance have all shifted over the last few years. Make sure you're looking at the full monthly payment—not just the mortgage.

4?? Consider Homes That Need Light Updates
Move-in ready homes get multiple offers. Homes that need minor cosmetic updates can save you money and build equity faster.

5?? Work With a Local Expert Who Knows the 2026 Market
A strong agent can help you negotiate better terms, spot hidden issues, and guide you through competitive situations—especially in the western suburbs.


? Thinking about buying in 2026? I’d love to help you get started!
?? Mark Sotir, Realty Executives Midwest
?? Chicagoland Real Estate Expert
?? www.marksotir.com | ?? 630-815-8098

Keywords: Chicagoland home buyers 2026, buying a home in Chicago suburbs, Downers Grove real estate, Woodridge homes for sale, Westmont IL real estate, Chicagoland market trends, 2026 home buying tips.


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Awesome — here’s a short, punchy social-media version matching your energetic blue-and-white branding vibe and perfect for Facebook, Instagram, or Google Business updates!


?? 5 Tips Chicagoland Home Buyers Need to Know for 2026 ??

Buying in 2026? Here’s how to stay ahead in the Chicagoland market:

?? Get pre-approved early → Be ready to act fast.
?? Know each suburb’s trends → Downers Grove, Woodridge, Naperville & Westmont all move differently.
?? Plan for full costs → Taxes, insurance & maintenance matter in your budget.
?? Look at lightly updated homes → Save money + build equity.
?? Work with a local expert → Negotiation + guidance = big advantage.

?? Ready to buy in 2026? Let’s make your move happen.

Mark Sotir – Realty Executives Midwest
630-815-8098 | www.marksotir.com

 

 

5 tips for home buyers
 

Thinking of Selling in Berwyn. Then lets get a jump on 2026!

(Published on - 12/2/2025 2:33:54 AM)

Thinking of selling your Berwyn home? With a 4.44 months supply and inventory dropping by 28% this year, now's the time to make your move. Let's talk pricing strategy to maximize your sale! ???? #HomeSellers #BerwynRealEstate #MarketTrends #BerwynIL @MarkSotirRealtyBerwyn


Your 2026 Home Seller Checklist

(Published on - 11/29/2025 2:23:22 PM)

Your 2026 Home Seller Checklist – Start Preparing Now

1. Review Your Home’s Value
? Research recent sales in your neighborhood
? Schedule a professional appraisal if needed

2. Make Necessary Repairs
? Fix minor issues (leaky faucets, broken tiles)
? Ensure major systems (HVAC, roof) are in good condition

3. Declutter & Depersonalize
? Remove excess furniture and personal items
? Organize closets, cabinets, and storage areas

4. Stage Your Home
? Highlight key features of each room
? Use neutral décor to appeal to buyers

5. Boost Curb Appeal
? Maintain lawn and landscaping
? Paint or clean exterior surfaces as needed

6. Gather Important Documents
? Past utility bills, tax records, and warranties
? HOA rules or community guidelines (if applicable)

7. Plan Your Marketing Strategy
? High-quality photos and virtual tour
? List on MLS and social media channels

8. Set a Competitive Price
? Review comparable homes in your area
? Discuss strategy with your realtor

9. Prepare for Showings
? Keep home clean and ready for last-minute visits
? Remove pets during showings if necessary

10. Review Offers & Negotiate
? Compare offers carefully
? Work with your realtor to negotiate terms

11. Close the Sale
? Complete inspections and appraisals
? Sign all necessary paperwork


?? Contact Mark Sotir
Realty Executives Midwest
?? 630-815-8098 | ?? Marksotir@realtyexecutives.com
?? www.marksotir.com


Would you let $80 a month hold you back from buying a home?

(Published on - 11/14/2025 5:16:33 PM)

Would You Let $80 a Month Hold You Back from Buying a Home?




A lot of buyers are stuck in “wait and see” mode right now. They’re watching rates hover a little above 6% and thinking, I’ll buy once they hit the 5s. Because who doesn’t want a better rate?

But here’s the thing: that 5.99% number might not save you as much as you think.

Affordability is still a challenge. There’s no question about that. But the market has given savvy buyers a head start. Mortgage rates have already come down over the past few months. And the drop we’ve seen saves you more than you’d think.

How Much You’ve Already Saved, Without Realizing It

Let's put some real numbers to it. Rates peaked for the year in May when they inched above 7%. But since then, they’ve been slowly declining. Now, they’re sitting in the low 6s. And while that may not sound like a big deal, that change translates to real dollars.

According to data coming out of Redfin, the typical monthly payment on a $400,000 home is already down almost $400 since May.

That means if you’re buying a home now, you're saving hundreds of dollars every month compared to what you would have been able to get earlier this spring. That’s real money that makes a real difference for buyers who paused their plans because they thought homeownership was out of reach.

And while it may be tempting to wait even longer to see bigger savings, that’s a gamble that could cost you. Here’s why.

Where Experts Say Rates Are Headed

For starters, most experts say mortgage rates are likely to stay pretty much where we are today throughout 2026. So, there’s no guarantee we’ll see a rate much lower than what we have now. Only one expert forecaster is saying rates could fall into the upper 5s next year (see graph below): 

a graph with numbers and linesAnd even if rates do dip below 6%, the extra savings you’re holding out for won’t move the needle as much as you might expect.

The Real Math Behind a 5.99% Rate

Let’s break it down. If rates come down to 5.99% from where they've been lately that’s a difference of only about $80 a month on an average priced home – give or take a bit based on your price point and the rate your lender quotes you (see chart below):

a blue and white rectangular table with white textEighty dollars. That’s it. And for the typical family, that’s about one dinner out (or one dinner in, if you have it delivered). That’s not enough to change the game for most buyers. But the savings of nearly $400 we already have compared to when you paused your search in the spring? That might be. 

So, the question to ask yourself is this:

Is an extra $80 savings really worth the wait?

Because while you’re holding out for that small dip, the bigger opportunity might be slipping away.

When Rates Fall, Competition Follows

Right now, you have more homes to choose from, sellers who are ready to negotiate to get a deal done, and fewer buyers to compete with. But once rates fall below 6%, buyer mindsets will shift and all of that will change.

The National Association of Realtors (NAR) reports that if rates hit 6%, about 5.5 million more households will be able to afford the median-priced home. Even if only a small fraction of them decide to buy, that could mean hundreds of thousands of buyers getting back into the market.

That creates more competition for you, which would push home prices even higher – maybe high enough to cancel out the extra savings you waited for.

So, if you’re waiting for rates below 6%, just keep in mind... that extra $80 may not be worth it in the grand scheme of things.

Bottom Line

You don’t have to wait for 5.99%. You have the chance to move (and save) right now. So, ask yourself: Would you let $80 hold you back from buying a home?

If you find a home you love and the math makes sense, getting ahead may be the best strategy. Let’s run your numbers so you can see what you’re working with in our market.


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