1200 Lake Shore Drive With beautiful views of Chequamegon Bay and frontage on Highway 2, this turnkey business with lodging in Ashland caters to the thousands of tourists and fishermen that flock to the area throughout the year. Chequamegon Bay is also known as the "Gateway to the Apostle Islands" and is definitely the shining star of Lake Superior. Chequamegon Bay on Lake Superior is featured on countless TV shows every year and is a hub of activity for Charter Captains and fishing guides specializing in trout and salmon, smallmouth bass, walleye, and Whitefish. The Tackle and Bait Shop offers everything needed for a successful trip out on the lake, with a large selection of the latest tackle, as well as local featured art, Lake Superior fresh and smoked fish, apparel, and is a Costa Del Mar authorized dealer. For the traveling fisherman and tourists, River Rock Inn is rated number one on TripAdvisor, featuring "over the top" amenities. The River Rock Inn is known for it's comfort and cleanliness with some of the rooms providing kitchenettes. Outside, you'll find an outdoor grilling area and seating to enjoy the fresh Lake Superior air and beautiful views of the Bay after a day on the big lake. The Highway 2 "Lakeshore Drive" location funnels all the traffic on the Lake Superior Circle Tour directly past the Inn and customers from all over the country are welcomed regularly. The River Rock Inn's location is very convenient, near many local shops, groceries, and general supplies, as well as dining and entertainment. Other nearby small communities include Washburn and Bayfield which are also well known and a short drive from the Inn. The high-quality lodging, products, and services provided are well known in the Upper Midwest as a true adventure destination. Additional adjacent rentals can also be added to this sale for use as Vacation rentals, Airbnb, or additional businesses and are zoned Commercial/Residential.