Juan Romero
Owner
Realty Executives Advantage
While parents may have a handle on the household budgets, it’s the kids who influence one of the biggest purchase decisions you make as a family-a new home. In the U.S., there are 50 million children 11 years old and under who have a hefty $1.2 trillion in annual purchasing power and they mean business.
We’re not just talking about their mini-opinions on everyday purchased like food, clothing and toys; their influence extends to larger life purchases including cars, vacations and yes, even homes.
According to a recent Harris Poll, 55 percent of homeowners with a child under 18 said the opinion of their child played a factor in their home buying decision. For millennial parents, the influence grows to nearly 75 percent-now that’s some ‘kidfluence.’
While parents study and search for the best school zones, other home features like having their own room, a large backyard and a swimming pool were more popular to the Mini-Me in the family. This might explain why many couples move out of the city to suburbs when they start a family-even as some urbanists continue to stay put in city life raising their city kids.
